Costa Coffee unveils new concept
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The UK’s largest coffee chain Costa Coffee has opened a new concept, Costa Fresco.
A food-centric store, the first outlet has opened in central London, selling porridge, pastries, salads, quiches and cakes, as well as coffee.
Costa says if the concept is a success it will open more across the UK.
“We really want to bring something different to the food market in London,” said Carol Welch, Costa’s global director of brand & innovation.
“The store will be similar to the traditional Costa stores, but will have much more of a food focus. All pastries, cakes and bread will be baked on site – our customers are telling us they want more, good quality food.”
Costa, part of Whitbred for the last 20 years, has 1582 stores in the UK and more in overseas locations, including Asia.
The move into food is in part an attempt to stand out from rival coffee chains like Starbucks, adding a point of difference to attract customers.
Questions & Answers
Q.What is the primary focus of Costa Fresco compared to traditional Costa stores?
What is the primary focus of Costa Fresco compared to traditional Costa stores?
Costa Fresco is described as a food-centric store, offering a wider range of food items such as porridge, pastries, salads, quiches and cakes. While similar to traditional Costa stores, its main emphasis is on providing more and good quality food, with many items baked on site.
Q.Where has the first Costa Fresco outlet opened?
Where has the first Costa Fresco outlet opened?
The first Costa Fresco outlet has opened in central London. Costa has stated that if this initial concept proves successful, the company intends to open additional Costa Fresco stores across the rest of the UK.
Q.Why has Costa Coffee decided to introduce this new food-focused concept?
Why has Costa Coffee decided to introduce this new food-focused concept?
Costa Coffee introduced this concept to differentiate itself from rival coffee chains like Starbucks and attract new customers. The company also notes that customers have been requesting more good quality food options, influencing this strategic move.
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