@Cosme arrives in Hong Kong
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Japan-listed cosmetics review media and retail company Istyle Inc today opened its first cosmetics @cosme Store in Hong Kong.
In Tsim Sha Tsui, the outlet offers Japanese cosmetic brands with rankings and testers for almost all products.
Istyle executive officer Hajime Endo, who is also president of Istyle Retail (Hong Kong), says the Hong Kong store follows the model of Japanese stores with event and salon space allowing for makeup demonstrations and the opportunity for customers to meet with the brand owners.
Founded in 1999, Istyle Inc owns the @cosme beauty portal sites and cosmetic stores. The first @cosme Store opened in Shinjuku, Tokyo, in 2007. Istyle Inc has 25 outlets in Japan and four outlets offshore. Its move into Hong Kong was made possible through Invest Hong Kong.
Questions & Answers
Q.What kind of products does the new @cosme store offer in Hong Kong?
What kind of products does the new @cosme store offer in Hong Kong?
The Hong Kong store offers Japanese cosmetic brands. Customers can find product rankings and testers for almost all items available, following the model of their Japanese outlets.
Q.Who is responsible for Istyle Inc's retail operations in Hong Kong?
Who is responsible for Istyle Inc's retail operations in Hong Kong?
Hajime Endo is the executive officer for Istyle Inc and also serves as the president of Istyle Retail (Hong Kong). He oversees the operations of the new store.
Q.When did Istyle Inc first open an @cosme Store?
When did Istyle Inc first open an @cosme Store?
The first @cosme Store opened in Shinjuku, Tokyo, in 2007. Istyle Inc, the parent company, was founded in 1999 and operates several beauty portal sites.
Q.How many offshore stores does Istyle Inc currently operate?
How many offshore stores does Istyle Inc currently operate?
Istyle Inc has four offshore outlets. In total, the company operates 25 stores in Japan, bringing their total retail presence to 29 locations worldwide.
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