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Cos launches its first store in Taiwan

By Sarah ChenTaiwan
1 min read
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Swedish fashion brand Cos has expanded its store network into Taiwan, opening its first brick-and-mortar store at the Taipei 101 Shopping Center.The 700sqm flagship also marks Cos’ first concept store in the world. While Cos Taipei 101’s exterior features forest green, the interior is dominated by a warm neutral tone, delivering a cool and tranquil atmosphere.  Minimal design with organic textures and recycled elements was put in place, including bamboo furnishings, slate-shaped cashier cou

Minimal design with organic textures and recycled elements was implemented, including bamboo furnishings, slate-shaped cashier counters, stone magnetic floors and aluminum display shelves. Meanwhile, the table surface is made from Richlite material, which is manufactured from recycled paper and phenolic resin.

“Opening a store in Taipei is an exciting step,” said Petra Lerch, MD of Cos Asia Pacific. “We have been planning to enter this market for some time, and launching this new brick-and-mortar store is like the first place to connect with local customers.”

Founded in 2007, H&M Group-owned fashion label entered Asia in 2012 in Hong Kong. Since then, Cos has gradually expanded its presence in the continent, launching in markets including China, Japan, South Korea and Malaysia. The brand opened its first store in the Philippines last year. Cos currently operates more than 280 physical stores around the world.

Questions & Answers

Q.

What makes the new Cos store in Taiwan notable in terms of its design concept?

A.

The Taipei 101 store is Cos's first concept store globally. Its interior features a warm neutral tone, minimal design, organic textures, and recycled elements like bamboo furnishings, slate-shaped cashier counters, and stone magnetic floors.

Q.

How long has Cos been planning its entry into the Taiwanese market?

A.

Cos has been planning to enter the Taiwanese market for some time. The new brick-and-mortar store is seen as the initial way to connect with local customers in the region.

Q.

When did Cos first expand into the Asian continent?

A.

Cos, founded in 2007, first expanded into Asia in 2012 with a store opening in Hong Kong. Since then, it has gradually increased its presence across the continent.

Q.

Which Asian countries has Cos expanded into after its initial entry?

A.

After its initial entry into Hong Kong, Cos has gradually expanded its presence in Asia, launching in markets including China, Japan, South Korea, and Malaysia. It opened a store in the Philippines last year.

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