Coopers Brewery Taps Into ‘nolo’ Trend With Full-flavoured Non-alcoholic Beer Launch

Coopers Brewery, a family-owned Australian enterprise, has expanded its product offerings to include a non-alcohol beer. The move is in response to increasing consumer demand for beverages commonly referred to as ‘Nolo’, shorthand for ‘no or low alcohol’ beers.

With an alcohol by volume (ABV) content of less than 0.5 percent, Coopers Zero delivers the robust flavor of a full-strength beer. This new product aligns with the results of the company’s research on evolving lifestyle trends. It was found that young Australians are twice as likely to opt for Nolo beverages.

A Full-Flavoured Non-Alcoholic Brew

According to Michael Shearer, Managing Director of Coopers, the new product was specifically developed for those aiming to reduce their alcohol consumption or diversify their drinking habits. “We aimed to create an exceptional, full-flavoured beer to accommodate Australians looking to moderate their alcohol intake or vary their drinking preferences,” he stated.

Coopers’ healthier alternative is brewed from pale and crystal malts, as well as malted wheat. Each 375ml can contains 49 calories. The beer, characterized by its subtle aroma and moderate bitterness, will be available across Australia starting this month.

Only last month, the brewery launched a fresh edition of its Vintage Ale.

Questions & Answers

What is the alcohol content of Coopers Zero?
Coopers Zero has an alcohol by volume (ABV) content of less than 0.5 percent.

What is the calorie content of Coopers Zero?
Each 375ml can of Coopers Zero contains 49 calories.

What are the primary ingredients used in the brewing process of Coopers Zero?
Coopers Zero is brewed from pale and crystal malts, as well as malted wheat.