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Consumers skeptical of iPhone X face recognition

By Wei Zhang
1 min read
OLED Screen Iphone
OLED Screen Iphone
In this article (4)

A new survey indicates that one of the defining functions of Apple’s new flagship iPhone X – the face recognition functionality – could struggle to gain traction with consumers.

Juniper Research polled iOS users in the US, and found that over 40% consider themselves unlikely to use facial recognition as a payment security technology.

Consumers in the US and UK instead showed a clear preference for fingerprint authentication and voice recognition as alternative biometric security methods, with 74% and 62% respectively indicating they are likely to use these technologies.

The research also shows that the number of contactless payment users grew by only 2% year-on-year in the US, compared to 12% in the UK.

Existing users of OEM contactless payment services (such as Apple, Samsung and Android Pay) expect to increase their usage, but only 39% of non-users in the US and 26% in the UK expect to start using mobile contactless payments.

Major obstacles to adoption include ongoing security concerns, according to research author James Moar. Two thirds of non-users (32%) have concerns about the security of transactions, compared to just 14% of users. A similar proportion of mobile banking non-users compared to users have security concerns inhibiting adoption. But security concerns are overall starting to ease.

“Transaction security is a key barrier for mobile financial services adoption,” Moar said. “Addressing these concerns will bring many consumers to the point where they will consider using such services.”

Questions & Answers

Q.

What is the main concern consumers have about iPhone X's face recognition feature?

A.

A survey of iOS users in the US found that over 40% are unlikely to use facial recognition for payment security. Consumers in both the US and UK prefer fingerprint or voice recognition as alternative biometric security methods.

Q.

Which alternative biometric security methods do consumers prefer over face recognition?

A.

Consumers in the US and UK showed a clear preference for fingerprint authentication and voice recognition. 74% are likely to use fingerprint security, and 62% are likely to use voice recognition, according to the survey.

Q.

What are the primary reasons why more people aren't adopting mobile contactless payments?

A.

Ongoing security concerns are a major obstacle to adoption. Two thirds of non-users worry about transaction security, compared to just 14% of current users. Similar concerns inhibit mobile banking adoption.

Reader pulse

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