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Connell Brothers Awarded Distribution Agreement by Graminex in Australia and New Zealand

By Maria SantosAustralia
2 min read
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In this article (5)

Connell Brothers (CBC), the largest specialty chemicals and ingredients marketer and distributor in Asia-Pacific, announced today that, effective September 1, 2015, it is appointed to manage the sale and distribution of Graminex(R)’s products in Australia and New Zealand, including finished goods and ingredients, such as flower pollen extract, saw palmetto and cranberry.

The U.S.-based Graminex(R) is the exclusive grower and manufacturer of solvent-free Rye Grass Flower Pollen Extract(TM), and a leader in the international dietary supplement industry. Their products are sold in more than 44 countries on six continents. Graminex’s vertically integrated manufacturing ensures quality, consistency and efficacy of their products. CBC Australasia will represent Graminex(R) Flower Pollen Extract active ingredients, as well as the dietary supplements, primarily focusing on the areas of prostate, immunological and women’s health support.

“We are pleased with our success promoting Graminex’s products in Taiwan, and look forward to maximizing similar marketing and distribution opportunities Australasia,” said Alex Grantz, regional manager, Food & Nutrition. “Our Food & Nutrition portfolio continues to grow in this region, allowing us to better serve our customers’ needs to differentiate their health and wellness product lines.”

Cynthia May, CEO of Graminex(R) said, “Connell Brothers has a reputation of unmatched customer service and technical capabilities, including lab testing and product formulation. They have proven an efficient distributor for Graminex Products and I am confident that through their expertise and attention to product safety and quality assurance, they are the right distribution partner for Graminex in Australia and New Zealand.”

About Connell Brothers

Founded in 1895, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific.

Questions & Answers

Q.

Which specific products will Connell Brothers be distributing for Graminex in Australia and New Zealand?

A.

Connell Brothers will manage the sale and distribution of Graminex’s finished goods and ingredients, including flower pollen extract, saw palmetto, and cranberry. They will also focus on the active ingredients of Graminex Flower Pollen Extract and dietary supplements.

Q.

What health areas will be the primary focus for Graminex products under Connell Brothers' distribution?

A.

Connell Brothers Australasia will primarily focus on promoting Graminex products for prostate health, immunological support, and women’s health support in the Australian and New Zealand markets.

Q.

Why did Graminex choose Connell Brothers as their distribution partner for Australia and New Zealand?

A.

Graminex’s CEO stated that Connell Brothers has a strong reputation for customer service, technical capabilities including lab testing, and product formulation. Their proven efficiency and expertise in product safety and quality assurance were also key factors.

Q.

When did Connell Brothers' distribution agreement for Graminex products in Australia and New Zealand become effective?

A.

The distribution agreement for Graminex products in Australia and New Zealand officially became effective on September 1, 2015. This marked the start of Connell Brothers managing their sales and distribution.

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