More collection in newest Forever 21 store Philippines

1 min readUpdated Jun 4, 2025Dec 10, 20168:00 AM

Fast-fashion retailer Forever 21 Philippines has opened its 13th location, at SM City Bacolod.

Based in California, the brand first opened in the Philippines in 2010. As well as fashionwear, it usually offers shoes, bags and accessories. However, its new 800 sqm store also includes its other brands such as Forever 21 Contemporary, Forever 21 Men and Forever 21 Plus.

The first 200 customers each received a PP500 (US$10) gift card.

Forever 21 is on the ground floor in the mall’s north wing.

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What this means

Forever 21's decision to launch a new 800 sqm store in the Philippines, incorporating its broader brand portfolio including Contemporary, Men, and Plus lines, represents a strategic pivot. Unlike its usual offering of only fashionwear, shoes, bags, and accessories, this move aims to capture a wider customer base and increase market share. This aggressive expansion, marked by a larger footprint and diverse collections, likely pressures rival fast-fashion players who have not yet broadened their in-store brand presence as significantly in Asia. Given the brand's established presence since 2010, this signals an intent to re-energise its position. The crucial test will be how quickly and successfully these new collections are rolled out across its other 12 Philippine locations.

Wei Zhang

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