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Coles boosts baby products range with 150 new products

By Minjun ParkAustralia
1 min read
Coles MArket
Coles MArket
In this article (5)

Coles is expanding its baby products range by more than 150 new products while reducing retail price of major baby brands during the next four weeks.

The 150 new products include reusable nappies and baby wipes such as Nat Baby and Cub Bare, bamboo feeding accessories, organic baby food pouches and limited-edition toys and clothing.

Coles has also rolled out affordable items such as Little Tikes toddler toys, playpens and baby monitors part of the limited edition Coles’ Best Buys range which is available across 340 Coles supermarkets.

“We know that more than ever, our customers are looking for baby products that are practical and affordable,” said Jonathan Torr, GM for health and home at Coles.

Besides boosting the baby products range, Coles has also reduced prices for selected products, including Huggies nappies, Ecostore, Aveeno Baby and Johnson & Johnson bath and body products.

“The new baby range and slashed prices across the baby aisle are another way we can provide more value to our customers when trying to manage the weekly shopping budget for their growing family,” said Torr.

Questions & Answers

Q.

What types of new products are being added to Coles' baby range?

A.

The new products include reusable nappies and baby wipes from brands like Nat Baby and Cub Bare, bamboo feeding accessories, organic baby food pouches, and limited-edition toys and clothing items.

Q.

Which existing baby product brands will see their prices reduced?

A.

Coles has reduced prices for selected products from major baby brands, including Huggies nappies, Ecostore, Aveeno Baby, and Johnson & Johnson bath and body products, over the next four weeks.

Q.

What is the purpose of expanding the baby products range and reducing prices?

A.

Coles aims to provide more value to customers by offering practical and affordable baby products, helping them manage their weekly shopping budget for their growing families effectively.

Q.

Are the affordable items like playpens and baby monitors available at all Coles supermarkets?

A.

No, affordable items such as Little Tikes toddler toys, playpens, and baby monitors are part of the limited-edition Coles’ Best Buys range, available in 340 Coles supermarkets.

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