Cole Haan signs China deal with Sitoy Retailing

US lifestyle group Cole Haan has signed a deal for distribution of its apparel, footwear and accessories in Greater China.

It has formalised a long-term retail, wholesale and e-commerce distribution agreement with the Sitoy Group Holdings subsidiary that will introduce the Cole Haan brand in China, Hong Kong and Macau through all major retail channels from this summer.

Active for nearly 90 years, Cole Haan has a retail presence in more than 40 countries across five continents as it focusses on a strategic initiative of global expansion.

Beyond its direct retail businesses, the company has stores within top-tier shopping malls, department stores and specialty retailer locations in North America and Japan, as well as through distributor-run shops in Asia.

In Hong Kong, it has stores in Harbour City, Festival Walk, Sogo Causeway Bay and Times Square, and nine in Mainland China, four of which are in Shanghai. Sitoy plans to launch more than 20 outlets in Greater China next year, and will also work through diversified e-commerce platforms.

With its global headquarters in New Hampshire and its creative centre in New York City, Cole Haan retails men’s and women’s footwear, handbags, leather accessories, outerwear and eyewear.

Sitoy Retailing has distribution agreements with such brands as A. Testoni, Bruno Magli, Jockey and Kenneth Cole. Its house brands include Fashion & Joy and Tuscan’s.