Cole Haan opens new concept store in Tokyo
In this article (4)
American luxury fashion brand Cole Haan has launched its concept store in Tokyo at Grandshop – Cat Street, Harajuku. The flagship houses a selection of footwear and lifestyle products, including the exclusive GrandPro Rally Court Sneakers range in collaboration with Indian-American comedian Hasan Minhaj.
“Japan holds a special place for the Cole Haan brand as we’ve been there for more than a quarter-century,” said David Maddocks, brand president at Cole Haan. “It only made sense to bring our most innovative retail concept to one of the most iconic shopping destinations in the world — Harajuku district’s Cat Street.”
The store facade includes a window integrated with a transparent LED screen showcasing Cole Haan’s product. Digital touchpoints such as QR codes and a selfie station are implemented inside the store.
The Cole Haan Harajuku is also the brand’s third Grandshop. Founded in 1928, Cole Hann is now sold in more than 60 countries.
Questions & Answers
Q.What is the significance of the GrandPro Rally Court Sneakers range mentioned in the article?
What is the significance of the GrandPro Rally Court Sneakers range mentioned in the article?
This exclusive footwear range is a collaboration between Cole Haan and Indian-American comedian Hasan Minhaj. It is being housed and sold specifically at the new concept store in Tokyo, distinguishing it as a special offering for this location.
Q.What digital features has Cole Haan incorporated into its new Tokyo store?
What digital features has Cole Haan incorporated into its new Tokyo store?
The new concept store includes several digital touchpoints to enhance the customer experience. These features include integrated QR codes for information and a selfie station, alongside a transparent LED screen in the facade showing products.
Q.Why did Cole Haan choose Tokyo's Harajuku district for this new store?
Why did Cole Haan choose Tokyo's Harajuku district for this new store?
Cole Haan considers Japan a special and long-standing market, having been present there for over 25 years. Harajuku's Cat Street was chosen as an iconic global shopping destination, making it a logical fit for their most innovative retail concept.
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