Cold Stone Creamery signs Malaysia deal
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US ice-cream brand Cold Stone Creamery has signed a master franchise agreement with banking and finance services company Srivijaya to open 20 stores in Malaysia over the next five years.
Its first outlet, in Kuala Lumpur, is expected to open this year.
Sri Vijaya’s management and shareholders include investors of F&B outlets such as Las Vacas Meat Shop and Torii Yakitori Restaurant, while some shareholders have had experience developing the Cold Stone Creamery brand in another market.
“Sri Vijaya’s F&B experience and knowledge of the market makes it the perfect fit to develop the brand in Malaysia,” says senior international development VP Eddy Jimenez of Kahala Brands, which owns Cold Stone Creamery.
The brand’s international growth of Cold Stone Creamery began with the opening of an outlet in Tokyo in November 2005. It now has about 1500 locations in nearly 30 international markets including India, Indonesia, Thailand and the Philippines.
With its headquarters in Arizona, the brand’s ice cream with its secret recipe is customised with mix-ins by hand on a frozen granite stone.
Kahala Brands has a portfolio of 22 quick-service restaurant concepts.
Questions & Answers
Q.Which company will operate Cold Stone Creamery in Malaysia?
Which company will operate Cold Stone Creamery in Malaysia?
Banking and finance services company Srivijaya has signed a master franchise agreement with Cold Stone Creamery. Its management and shareholders also have experience with other food and beverage outlets like Las Vacas Meat Shop.
Q.How many Cold Stone Creamery stores are planned for Malaysia and when will the first one open?
How many Cold Stone Creamery stores are planned for Malaysia and when will the first one open?
Twenty stores are planned to open in Malaysia over the next five years. The first Cold Stone Creamery outlet is expected to open in Kuala Lumpur this year, marking its entry into the market.
Q.What is the global presence of Cold Stone Creamery?
What is the global presence of Cold Stone Creamery?
Cold Stone Creamery currently has about 1500 locations across nearly 30 international markets. Its international growth began in November 2005 with an outlet opening in Tokyo.
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