Cocona introduces Cliffside shop for climbers
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US advanced materials company Cocona has opened a shop 100m up a cliff – appropriately enough as it offers apparel for climbers.
Suspended on Bastille Wall in Eldorado Canyon State Park, Colorado, the mini-shop provides clothing from Adidas, Point6 and Rab, all made with 37.5 Technology by Cocona that helps climbers maintain an ideal core temperature.
“For more than a decade we’ve gone to the ends of the earth to create performance-enhancing materials for athletes,” says Cocona CEO Jeff Bowman. “Now we’ve gone to the ends of the earth to get it to them.”
Apart from introducing the technology, Cocona is also raising awareness and support for its ongoing mission to provide access to public lands for climbing, donating $5000 to each of three bodies to replace aging anchors on climbing routes.
Its 37.5 Technology can be found in such brands as Babolat, Bauer, Carhartt, Katusha, Kenneth Cole, Mission and Tommy Bahama.
Cocona, headquartered in Boulder, Colorado, offers development, commercialisation and marketing of active-particle technologies, currently used to enhance comfort and performance of clothing, footwear and sleep systems.
Questions & Answers
Q.What is the primary purpose of the new shop opened by Cocona?
What is the primary purpose of the new shop opened by Cocona?
The shop, located 100m up a cliff, sells climbing apparel from brands like Adidas, Point6, and Rab. All items feature Cocona's 37.5 Technology, designed to help climbers maintain an ideal core temperature during their activities.
Q.Where is Cocona's new cliffside shop located?
Where is Cocona's new cliffside shop located?
The mini-shop is situated 100 metres up the Bastille Wall within Eldorado Canyon State Park in Colorado. This location is appropriate given the shop's focus on providing apparel for climbers.
Q.Beyond selling products, what other initiatives is Cocona supporting with this new venture?
Beyond selling products, what other initiatives is Cocona supporting with this new venture?
Cocona is using this venture to raise awareness and support for public land access for climbing. They are donating $5,000 to each of three organisations specifically to replace aging anchors on climbing routes.
Q.What kind of technology does Cocona specialise in and how is it used?
What kind of technology does Cocona specialise in and how is it used?
Cocona specialises in active-particle technologies, which are developed, commercialised, and marketed from their Boulder, Colorado headquarters. This technology, known as 37.5 Technology, is currently used to enhance the comfort and performance of clothing, footwear, and sleep systems.
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