Coccinelle expands global shop network

Coccinelle has further extended its global network of shops with three new openings in China and Morocco and on board the St Peter Line cruise ship, which sails the Baltic Sea.

The three locations opened in August and September and carry the Autumn/Winter 2015 collection, which channels ‘relaxed femininity, effortless glamour and spontaneity’ according to the Italian accessories brand.

The collection is an expression of the #FeelGood concept that interprets the true spirit of the brand, “a positive attitude that Coccinelle transforms into a game of colours (chocolate, amber, ivy green and bicoloured fuchsia combined with wine red), of contrasts and details,” says Coccinelle.

The Arlettis Bag is said to be the ‘key bag’ of the season featuring a stirrup-shape golden latch and a double variation of leather, calfskin and suede across different models.

The personalised 30sq m shop-in-shop at Chengdu Shuangliu International Airport Terminal 2 opened in partnership with Dufry, and features the new store concept.

“Bright steel for the wall display module and fumé mirrors give the interior a timeless elegance and make the best use of the available space and open displays that showcase bags and accessories,” adds the brand.

Emanuele Mazziotta, Head of Travel Retail, says: “We are pleased to be present at Chengdu Shuangliu Airport. Chengdu is a key business city and represents an important milestone for our expansion plan into China domestic and travel retail channels. We want to thank Dufry for all the efforts and support for this opening.”

Coccinelle has also opened a corner at Casablanca International Airport in partnership with International Duty Free Shops and an additional corner on board of the Baltic Sea’s St Peter Line cruise ship.

Emanuele Mazziotta, added: “We want to thank International Duty Free Shops; Casablanca Airport is another important opening for Coccinelle in 2015 and the first one in the region.

“In September we have also opened a corner on board of St Peter Line cruise ship, following the recent openings on Costa Crociere cruise ships with Starboard. This additional location on the Baltic Sea show our interest and trust in the cruise business”.