Coccinelle Asia Pacific travel retail expansion gathers pace
In this article (5)
Published: 17/11/15
Source: ©The Moodie Report
By Helen Pawson, Brands Editor
Italian accessories brand Coccinelle has opened a pop-up store on Jeju Island in partnership with Bluebell Korea.
Located in Jeju Tourism Organization’s duty free shop, the 20sq m space opened on 23 October and features the brand’s new store concept.
 |
| Open displays and bright steel feature heavily in Coccinelle’s minimalist store |
The store features open displays to showcase bags and accessories as well as wall display modules and bag stands made from bright steel, said to give the interior a “timeless elegance”.
The pop-up highlights Coccinelle’s Autumn/Winter 2015 collection which includes key piece the Arlettis bag.
A big board with the Autumn/Winter 2015 campaign, which features American-Italian model Emily DiDonato as the face, dominates the back of the pop-up.
Coccinelle Head of Travel Retail Emanuele Mazziotta commented: “We are honoured to be on Jeju Island at Jeju Tourism Organization Duty Free Shop with Bluebell and we thank them for their support with this opening. Jeju Island is a well known tourist destination in the Asia Pacific region and represents another key location in our expansion plan. Another important opening will happen soon in the region.”
Questions & Answers
Q.Which company did Coccinelle partner with for this pop-up store opening on Jeju Island?
Which company did Coccinelle partner with for this pop-up store opening on Jeju Island?
Coccinelle collaborated with Bluebell Korea to open the pop-up store. This partnership enabled their presence within the Jeju Tourism Organization’s duty free shop, which is a key location for their Asia Pacific expansion.
Q.What design features are characteristic of Coccinelle's new store concept?
What design features are characteristic of Coccinelle's new store concept?
The new store concept incorporates open displays for bags and accessories, alongside wall display modules and bag stands. These elements are made from bright steel, aiming to create an interior with a "timeless elegance."
Q.What specific collection and key product are being highlighted in the new pop-up store?
What specific collection and key product are being highlighted in the new pop-up store?
The pop-up store is showing Coccinelle’s Autumn/Winter 2015 collection. A prominent item featured from this collection is the Arlettis bag, which is presented as a key piece for the season.
Q.Who is the face of the Autumn/Winter 2015 campaign prominently displayed in the pop-up store?
Who is the face of the Autumn/Winter 2015 campaign prominently displayed in the pop-up store?
The Autumn/Winter 2015 campaign, which dominates the back of the pop-up, features American-Italian model Emily DiDonato. She serves as the face of the brand for this particular collection.