Coccinelle Asia Pacific travel retail expansion gathers pace

Published: 17/11/15

Source: ©The Moodie Report

By Helen Pawson, Brands Editor

Italian accessories brand Coccinelle has opened a pop-up store on Jeju Island in partnership with Bluebell Korea.

Located in Jeju Tourism Organization’s duty free shop, the 20sq m space opened on 23 October and features the brand’s new store concept.

Open displays and bright steel feature heavily in Coccinelle’s minimalist store

The store features open displays to showcase bags and accessories as well as wall display modules and bag stands made from bright steel, said to give the interior a “timeless elegance”.

The pop-up highlights Coccinelle’s Autumn/Winter 2015 collection which includes key piece the Arlettis bag.

A big board with the Autumn/Winter 2015 campaign, which features American-Italian model Emily DiDonato as the face, dominates the back of the pop-up.

Coccinelle Head of Travel Retail Emanuele Mazziotta commented: “We are honoured to be on Jeju Island at Jeju Tourism Organization Duty Free Shop with Bluebell and we thank them for their support with this opening. Jeju Island is a well known tourist destination in the Asia Pacific region and represents another key location in our expansion plan. Another important opening will happen soon in the region.”