COCA Restaurant returns to Malaysia after years of absence
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Thai dining chain Coca Restaurant is returning to Malaysia with plans to open four outlets in the next three years.
First up will be an outlet in the Bangsar Shopping Centre in Kuala Lumpur seating about 100 diners and serving an à la carte menu of Thai/Cantonese cuisine along with Coca’s signature hot pot, creative stock broths (including one being created exclusively for Malaysia) and suki sauce.
Chefs will focus on freshness, including live seafood and premium beef.
Absent from Malaysia for seven years after a 20-year stretch, Coca returns with a change of partnership and a new strategy to open in upmarket malls as well as introduce freestanding restaurants – a strategy it has used over the past seven years in Thailand, Singapore, Japan, Vietnam and Indonesia.
Questions & Answers
Q.What is the timeline for Coca Restaurant's expansion in Malaysia?
What is the timeline for Coca Restaurant's expansion in Malaysia?
The company plans to open four new outlets in Malaysia over the next three years. The first of these will be located in the Bangsar Shopping Centre in Kuala Lumpur.
Q.What kind of food will the new Coca Restaurant in Malaysia offer?
What kind of food will the new Coca Restaurant in Malaysia offer?
The restaurant will serve an à la carte menu featuring Thai and Cantonese cuisine, along with Coca’s signature hot pot, creative stock broths, and suki sauce. There will also be a broth created exclusively for Malaysia.
Q.What is Coca Restaurant's new strategy for expansion?
What is Coca Restaurant's new strategy for expansion?
The new strategy involves opening restaurants in upmarket malls and also introducing freestanding restaurants. This approach has been successfully implemented in Thailand, Singapore, Japan, Vietnam, and Indonesia over the last seven years.
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