Coca-Cola Europacific VP Peter West Announces Retirement, Gareth Mcgeown To Take Helm

Peter West, the current Vice President and General Manager of Coca-Cola Europacific Partners’ Australia, Pacific, and Southeast Asia (APS) division, has announced his forthcoming retirement at the end of the year. His departure concludes an impressive 35-year trajectory in the Fast-Moving Consumer Goods (FMCG) sector.

Contributions and Achievements

West commenced his tenure with Coca-Cola Amatil in 2018, taking on the role of Managing Director for Australian beverages. He became an instrumental figure in incorporating the APS region into Coca-Cola Europacific Partners (CCEP) after the company’s successful acquisition in 2021.

Damian Gammell, CEO of Coca-Cola Europacific Partners, praised West’s performance, noting that his contributions had been transformative for both the Australian division and the wider region. Gammell pointed out West’s profound industry knowledge, his comprehension of the market landscape, and his capacity to stimulate growth in various markets. These attributes have earned West widespread respect within and outside the company.

Prior to his role at Coca-Cola, West held high-ranking leadership positions at prominent companies such as Lion Dairy & Drinks, Mars Confectionery, and Arnott’s.

Leadership Transition

West’s successor, as of January 1, will be Gareth McGeown, who is currently the General Manager of CCEP Philippines.

Reflecting on his career, West claimed that his tenure at Coca-Cola, and his role in the expansion and growth of Coca-Cola Europacific Partners, were the highlights of his professional life. He expressed his excitement about passing his responsibilities to McGeown, praising his expertise, enthusiasm, and strong business acumen. West is confident that McGeown will maintain the momentum of growth in the region.