Coach Singapore opens next gen store
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Coach Singapore has unveiled its new generation store on Orchard Rd in the Wisma Atria shopping centre.
The New York-headquartered brand describes the new store format as its “next generation retail concept”.
So important is the new outlet to the brand, South Korean superstar Jay Park was flown in to preside over the launch party.
The store, a refurbishment, features the full range of men’s and women’s lifestyle collections, and is the first by the brand to feature a counter providing complimentary personalisation services.
“We are thrilled to unveil our modern luxury retail concept at the Coach Wisma Atria flagship store,” said Coach South East Asia and Oceania president Andrew Stanleick.
“I believe the new incarnation of the Coach store that Stuart and William Sofield created will trigger a powerful change in the perception of Coach. It is sophisticated and refined, yet playful and authentic.”
The new concept was developed by Coach executive creative director Stuart Vevers in cooperation with creative firm Studio Sofield. Coach says the design team sought to reinvent the Coach brand, drawing from a wide range of influences, placing a premium on contrasting textures and luxe materials.
Questions & Answers
Q.What is the key new offering at the Coach Singapore store that differs from previous outlets?
What is the key new offering at the Coach Singapore store that differs from previous outlets?
The new Coach store in Wisma Atria is the first by the brand to feature a counter providing complimentary personalisation services. This offering allows customers to customise their products directly in store.
Q.Who was responsible for developing the design concept of the new Coach store?
Who was responsible for developing the design concept of the new Coach store?
The new retail concept was developed by Coach executive creative director Stuart Vevers. He collaborated with the creative firm Studio Sofield, which was founded by William Sofield, to bring the vision to life.
Q.How does Coach describe the overall design philosophy behind its new generation store concept?
How does Coach describe the overall design philosophy behind its new generation store concept?
Coach describes the new concept as sophisticated and refined, yet playful and authentic. The design team aimed to reinvent the brand by drawing from diverse influences, focusing on contrasting textures and luxe materials.