Coach enters KL’s SkyAvenue Genting
U.S. luggage, leather goods and accessories maker Coach has unveiled a new Malaysian boutique at Kuala Lumpur’s SkyAvenue, Genting Highlands. Located inside the Malaysia capital’s innovative shopping precinct on Level 2, Coach’s SkyAvenue store spans approximately 2,002 square-feet and stocks the New York brand’s ready-to-wear collections for both women and men, as well as its iconic hand bags, small leather goods, footwear, accessories and jewellery.
Coach Creative Director Stuart Vevers in partnership with William Sofield, designer and president of Studio Sofield, were the talent behind the store layout.
Embellished in modern luxury, as seen in the leather and natural wood finishes that reflect the sophisticated yet playfulness of Coach, the Kuala Lumpur store boasts custom-made cabinets – made from natural and ebonised ash.
Other texture and material plays come via the use of blackened steel, vintage bronze and wood trimmings.
Customers will also appreciate the pinewood floor, made of custom wool carpeting, and the tasteful mid-century furniture.
The new Kuala Lumpur store even has a ‘Craftsmanship Bar’, offering personalised monogramming in addition to leather care and cleaning.
With more than 100 retail options, SkyAvenue is one of Kuala Lumpur’s most unique shopping experiences.
The mall is located 6,000 feet above sea level, and is home to a huge range of retail and F&B establishments spanning across five floors. The opening comes at a time when Coach is focusing on Asia, namely China.
Last week, the New York brand revealed it will stage its next Pre-Fall 2019 runway show in Shanghai, in celebration of the brand’s 15th anniversary.
Titled “Coach Lights Up Shanghai,” the collection of ready-to-wear, sneakers and accessories is scheduled to show December 8, and will be the first show of its kind that Coach has done outside of New York.
Global sales at Coach, which makes up over 70% parent company Tapestry’s sales, rose 4% in the three months ended September 29.
For the quarter period, Tapestry net sales rose to $1.38 billion. Net income was $122.3 million, compared with a loss of $17.7 million a year earlier.