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Coach boosts Tapestry’s sales results

By Minjun Park
3 min read
o COACH 257 MILLION INTERNET COUNTERFEITING facebook
o COACH 257 MILLION INTERNET COUNTERFEITING facebook
In this article (5)

Luxury fashion giant, Tapestry, has posted solid third quarter growth, boosted by strong sales from its Coach brand.

Tapestry posted a 33 per cent increase in net sales for the quarter ending March 31 to $1.32 billion compared to the previous corresponding period, and relatively strong results from Coach where overall sales rose six per cent.

Same-store sales for its Kate Spade brand, however, plunged nine per cent in the quarter because of a decline in online revenue. The company also posted its Stuart Weitzman’s profit margin was hurt by production delays and weaker sales of older shoes.

The company’s operating income for the quarter was $159 million on a reported basis, while operating margin plunged 12.0 per cent compared to the 15.2 per cent in the prior year. On a non-GAAP basis, operating income was $184 million, an increase of 14 per cent from the previous year, while operating margin was 13.9 per cent from the 16.3 per cent in last year’s third quarter.

Victor Luis, Tapestry chief executive, said their solid third quarter performance was consistent with their expectations, as they achieved double-digit increases in sales and earnings per share.

“Results were driven by continued growth at Coach, where comparable store sales rose, led by outperformance in North America, and reflected our strong offering, including the successful global relaunch of Signature in retail,” Luis said. “We leveraged these sales gains, tightly controlling costs, and delivered operating income growth ahead of the top line increase.”

During the quarter, the company has completed the buybacks of the Coach business in Australia and New Zealand as well as the Stuart Weitzman business in Northern China, while also taking operational control of the Kate Spade joint ventures for Mainland China, Hong Kong, Macau and Taiwan.

Tapestry also gave an updated guidance that offered reason for optimism about Kate Spade. It now expects that acquisition to create $45 million in synergies, up from the $30 to $35 million it outlined in previous guidance. The company has also stated it now also expects Kate Spade to contribute $145 million in operating income for the year, higher than the $130 to $140 million in earlier guidance.

According to Neil Saunders, managing director of GlobalData Retail, the bounce in Tapestry’s results that comes from Coach where sales growth accelerated to 5.9 per cent on a total basis and three per cent on a global comparable basis is encouraging,

“In our view, this indicates that the Coach brand continues to gain ground across the demographic spectrum,” Saunders said. “From our own brand tracking, we are particularly encouraged to see growing interest among younger consumers – something that is helping to fuel strong numbers in the e-commerce division.”

Saunders said on the product front, they believe that the current range is compelling.

We leveraged these sales gains, tightly controlling costs, and delivered operating income growth ahead of the top line increase.

“The recent relaunch of the Signature collection – which features an interlocking ‘C’ motif – has been particularly successful, with popular products like the Charlie Carryall tote doing well. In our opinion, the popularity of the iconic ‘C’ signature design shows how much the brand image of Coach has strengthened over the past year or so,” he said.

He added that looking ahead, they think that the economic environment will continue to be supportive into the next quarter, as residual tax refunds and bonuses come through.

“However, thereafter these benefits will wane, putting some downward pressure on growth,” he said. “However, as the underlying fundamentals of Coach remain strong, growth will remain good – with a possible boost in fall thanks to an expanded collaboration with Selena Gomez.”

Overall, he said, Tapestry is currently a mixed bag of businesses.

“However, all are headed in the right direction and this gives us confidence the group will fulfil its ambition of becoming a strong luxury lifestyle company.”

Questions & Answers

Q.

What specifically caused the decline in Kate Spade's same-store sales during the quarter?

A.

Kate Spade's same-store sales plunged by nine per cent in the quarter. This decline was attributed to a fall in its online revenue, impacting the brand's overall performance.

Q.

How did production issues and weak sales impact Stuart Weitzman's financial performance?

A.

Stuart Weitzman's profit margin was negatively affected. This was due to both production delays and weaker sales performance of its older shoe collections, contributing to the mixed results for Tapestry.

Q.

What initiatives did Tapestry undertake in the quarter to consolidate its international operations?

A.

Tapestry completed buybacks of the Coach business in Australia and New Zealand, and the Stuart Weitzman business in Northern China. It also took operational control of Kate Spade joint ventures in Mainland China, Hong Kong, Macau and Taiwan.

Q.

What is the updated financial outlook for Kate Spade's contribution to Tapestry?

A.

Tapestry now expects the Kate Spade acquisition to create $45 million in synergies, up from earlier guidance. It also anticipates Kate Spade contributing $145 million in operating income for the year, an increase on previous forecasts.

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