From clicks and bricks strategy for Courts Singapore
In this article (5)
Electronics, IT and furniture retailer Courts Singapore has relaunched its website and reopened its Tampines megastore after transforming it to offer customers an omni-channel experience.
Built by e-commerce agency SmartOSC, the new Courts Online store has more than 17,000 SKUs and offers improved navigation and searching, plus faster checkout. New mobile-first and user-centric features connect the retailer’s digital and physical stores. Customers can research and buy online, and pick up purchases in-store or have them delivered.
Combining omni-channel retailing, automated marketing and content management, the e-commerce system offers Courts a real-time view of inventory and customer profiles.
Courts Asia chief strategy officer Stan Kim says the website was launched in time for last month’s Black Friday and Cyber Monday retail events, with sales for both almost doubling from the previous year.
Meanwhile, the Courts Megastore in Tampines offers experiential retail spaces designed to offer memorable and informative experiences for customers.
Courts has more than 80 stores across Singapore, Malaysia and Indonesia.
Questions & Answers
Q.What improvements have been made to the new Courts Online store compared to the previous version?
What improvements have been made to the new Courts Online store compared to the previous version?
The new website offers improved navigation and searching, along with a faster checkout process. It also includes new mobile-first and user-centric features to link the retailer's digital and physical presence for customers.
Q.How did the relaunched website perform during recent major retail events?
How did the relaunched website perform during recent major retail events?
The website was launched in time for Black Friday and Cyber Monday last month. Sales for both of these retail events almost doubled compared to the previous year, according to Courts Asia's chief strategy officer.
Q.What is the primary purpose of the revamped Tampines megastore?
What is the primary purpose of the revamped Tampines megastore?
The Tampines megastore has been transformed to provide customers with an omni-channel experience. It now features experiential retail spaces, designed to offer memorable and informative experiences for visitors.
Q.What specific functions does the new e-commerce system provide Courts Singapore?
What specific functions does the new e-commerce system provide Courts Singapore?
The e-commerce system combines omni-channel retailing, automated marketing, and content management. This integration gives Courts a real-time view of both its inventory levels and customer profiles.