Cle De Peau Beaute opens first Malaysian store
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Luxury skincare and makeup brand Cle De Peau Beaute Malaysia has opened its first boutique, at Pavilion Kuala Lumpur shopping centre. The store features a makeup gallery which tells the story of Pave-Diamond particles while a skincare gallery showcases La Creme.
The store has consultation tables with personal beauty specialists available to help customers choose the most suitable products for their skin types.
A VIP-consultation space at the back of the boutique hosts signature facial treatments, which incorporate massage techniques by aestheticians.
“The retail landscape has changed tremendously in the past 15 years,” said Hiroyuki Maeda, Cle de Peau Beaute global director of business operations with the group. “This change is not specific to just Malaysia but on a global level. As a brand, we need to continuously innovate and transform to make ourselves relevant to our customers.”
Questions & Answers
Q.Where is Cle De Peau Beaute's new store located?
Where is Cle De Peau Beaute's new store located?
The new Cle De Peau Beaute boutique is located at the Pavilion Kuala Lumpur shopping centre. This marks the brand's first physical store opening in Malaysia, offering customers a dedicated space for luxury skincare and makeup.
Q.What special features does the new Cle De Peau Beaute store offer to customers?
What special features does the new Cle De Peau Beaute store offer to customers?
The store includes a makeup gallery explaining Pave-Diamond particles and a skincare gallery showing La Creme. It also provides consultation tables with personal beauty specialists and a VIP-consultation space for signature facial treatments by aestheticians.
Q.What is the global director's view on the retail market?
What is the global director's view on the retail market?
Hiroyuki Maeda, global director, noted retail in the region has changed dramatically worldwide over the past 15 years. He stressed the brand's need for continuous innovation and transformation to maintain relevance with its customer base.