Cle De Peau Beaute opens first Malaysian store

Luxury skincare and makeup brand Cle De Peau Beaute Malaysia has opened its first boutique, at Pavilion Kuala Lumpur shopping centre. The store features a makeup gallery which tells the story of Pave-Diamond particles while a skincare gallery showcases La Creme.

The store has consultation tables with personal beauty specialists available to help customers choose the most suitable products for their skin types.

A VIP-consultation space at the back of the boutique hosts signature facial treatments, which incorporate massage techniques by aestheticians.

“The retail landscape has changed tremendously in the past 15 years,” said Hiroyuki Maeda, Cle de Peau Beaute global director of business operations with the group. “This change is not specific to just Malaysia but on a global level. As a brand, we need to continuously innovate and transform to make ourselves relevant to our customers.”