Citi Hires UBS Banker For Taiwan

Oct 22, 2018Updated May 25, 20251 min read

Citi Private Bank appointed Sally Yeh as global market manager for Taiwan, who joins immediately. She joins the American bank from UBS, where she most recently led a team of offshore bankers working with entrepreneurs from Taiwan.

She will be responsible for growing Citi’s with ultra-high net worth individuals from Taiwan and manages teams based in both Hong Kong and Singapore. Yeh, who is based in Hong Kong, reports to Rudolf Hitsch, Citi’s head of north Asia.

Veteran Banker

Yeh brings with her over 20 years of experience in various financial fields focused on the needs of business owners and investors from Taiwan.

She started her career in Taiwan in asset management, before moving on to work in investment banking for eight years. In 2009, she joined UBS as a private banker in Hong Kong for the ultra-high net worth segment.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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