Skip to content
Finance

Citi Hires UBS Banker For Taiwan

By Sarah ChenTaiwan
1 min read
Citibank OFC e1418962468163
Citibank OFC e1418962468163
In this article (4)

Citi Private Bank appointed Sally Yeh as global market manager for Taiwan, who joins immediately. She joins the American bank from UBS, where she most recently led a team of offshore bankers working with entrepreneurs from Taiwan.

She will be responsible for growing Citi’s with ultra-high net worth individuals from Taiwan and manages teams based in both Hong Kong and Singapore. Yeh, who is based in Hong Kong, reports to Rudolf Hitsch, Citi’s head of north Asia.

Veteran Banker

Yeh brings with her over 20 years of experience in various financial fields focused on the needs of business owners and investors from Taiwan.

She started her career in Taiwan in asset management, before moving on to work in investment banking for eight years. In 2009, she joined UBS as a private banker  in Hong Kong for the ultra-high net worth segment.

Questions & Answers

Q.

What is Sally Yeh's new role at Citi Private Bank?

A.

Sally Yeh has been appointed as the global market manager for Taiwan at Citi Private Bank. She will be responsible for growing the bank's business with ultra-high net worth individuals from Taiwan.

Q.

Where was Sally Yeh employed before joining Citi?

A.

Before joining Citi, Sally Yeh worked at UBS. There, she most recently led a team of offshore bankers who focused on working with entrepreneurs from Taiwan.

Q.

Who will Sally Yeh report to in her new position?

A.

In her new role, Sally Yeh will report directly to Rudolf Hitsch. He is currently Citi's head of North Asia, indicating her position within the regional leadership structure.

Reader pulse

Will Citi's new hire boost its Taiwan UHNW business?

15,775 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready