Citi Appoints Credit Card Head in Singapore
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Citi names a new Singapore head of credit cards and personal loans for its global consumer banking business.
Citi appointed Serene Gay to the new role, according to a statement, to oversee customer growth, portfolio management, product management, and customer retention for credit cards and ready credit.
Gay succeeds Vikas Kumar who will join Citi’s U.S. consumer unsecured leading team as head of personal installment after leading the Singapore credit card and personal loans unit for over four years.
Gay has 16 years of experience at Citi across Singapore, Thailand and China, and was most recently the head of client growth, cards, and loans for APAC and EMEA.
Singapore is one of four key markets – alongside Hong Kong, UAE, and London – for Citi after it made a major strategic overhaul to exit 13 other consumer banking markets, citing a lack of scale to be competitive.
Our consumer business in Singapore is strategically important and a critical source of innovation and growth, said head of APAC and EMEA consumer bank Kartik Mani.
Questions & Answers
Q.What will Serene Gay's responsibilities include in her new role at Citi?
What will Serene Gay's responsibilities include in her new role at Citi?
Serene Gay will oversee customer growth, portfolio management, product management, and customer retention for credit cards and ready credit. She has been appointed as the new Singapore head of credit cards and personal loans for Citi's global consumer banking business.
Q.Which role did Vikas Kumar hold before his new appointment at Citi?
Which role did Vikas Kumar hold before his new appointment at Citi?
Before joining Citi’s U.S. Consumer unsecured lending team as head of personal installment, Vikas Kumar led the Singapore credit card and personal loans unit for over four years. Serene Gay will succeed him in his former role.
Q.Why is Singapore considered an important market for Citi's consumer business?
Why is Singapore considered an important market for Citi's consumer business?
Singapore is one of four key markets for Citi, alongside Hong Kong, UAE, and London, after a strategic overhaul to exit other consumer banking markets. Citi views its consumer business in Singapore as a critical source of innovation and growth.