Cinnabon to launch into Sydney

US cinnamon scroll chain, Cinnabon, is reportedly set to open its first store in Darling Square, later in the year.

The Seattle-based bakery chain opened its first Australian outpost back in 2020, making its debut in Brisbane thanks to a licensing deal with Queensland import business Bansal Foods.

Cinnabon is famed for its fresh cinnamon scrolls, which are cooked in-store every half-hour for customers. It is this reputation, combined with a lack of immediate competition in Australia, that attracted Bansal to the chain.

“You have world-famous doughnuts, you have world-famous burgers but there’s no world-famous scroll brand in Australia,” Bansal Group co-owner Gaurav Bansal said. “Their frosting and cinnamon make them different from any other brand that people can’t imitate.”

Cinnabon Australia has already built up a strong foundation, opening five locations across Queensland, and one in Victoria, within the last two years.

While the upcoming Darling Square location may be the first Sydney store on the cards, it certainly won’t be the last. Further expansion across NSW has been promised, with a plan to roll out 15 stores over the next five years.