Cineleisure Unveils Fresh New Look With Stylishly Modern Interiors And New Concepts
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Cineleisure, the destination mall managed by Cathay Organisation, is proud to unveil its refreshed look, while welcoming three new and exciting concepts.
Forming a striking visual interplay of colours and textures, the revamped Cineleisure reveals interiors fitted with concrete juxtaposed against rustic wood timber. The playful balance between gritty accents and polished design, with a purposeful blend of warm earthy hues and cool steel palettes, add a distinctively dynamic element to the popular youth-oriented mall.
The pairing of fun and playful elements also extends to its eclectic mix of food, fashion, and entertainment tenants. This April, Cineleisure welcomes the addition of three new and hotly anticipated concepts—Tenkaichi Japanese BBQ and Shabu Shabu, The Alley Luxe, and Amazing Castle, of which the latter two are making its debut in Singapore.
NEW TENANTS
The Alley Luxe (#02-06A/B)
Opening its very first flagship store in Singapore at Cineleisure, famed Taiwanese bubble tea chain—The Alley, is set to cause ripples in the local food and beverage scene with its iconic artisanal tea. With more than 300 outlets globally, The Alley has taken the world by storm with its signature and highly “Instagrammable” Brown Sugar Deerioca beverage packed with Deerioca tapioca pearls that are made from scratch.
The flagship store in Cineleisure will also feature the first-ever premium lifestyle café concept for The Alley – The Alley Luxe, which showcases the brand’s finest collections of beverages alongside an array of exquisite European-inspired treats such as croissants and cruffins.
“Hungry shoppers can expect a premium buffet at just S$59.90, which includes a free flow of Tenkaichi’s signature grilled Wagyu Beef that are hand sliced and freshly served on order.”
Tenkaichi Japanese BBQ & Shabu Shabu (#02-11)
Tenkaichi promises both authenticity and affordability for a gourmet Japanese Yakiniku experience. Hungry shoppers can expect a premium buffet at just S$59.90, which includes a free flow of Tenkaichi’s signature grilled Wagyu Beef that are hand sliced and freshly served on order. Alternatively, for a limited time only, shoppers can opt for its value-for-money and irresistible S$10 Donburi sets, ranging from Chirashi Don, Wagyu Beef Yakiniku Don, Hotate Mentai Mayo Don and Cheesy Chicken Teriyaki Don.
Amazing Castle (#02-04A/05)
The first of its kind in Singapore and in Asia, Amazing Castle is a massive kingdom-themed entertainment play centre consisting of nine different activity stages. Based on the legend of a fairy kingdom being attacked by invaders, each activity stage features a physically-interactive game for participants to confront challenges and fight off invaders. This innovative play centre guarantees a whole load of fun as participants unleash their inner child and turn their battle mode on as they progress through stages as a team.
NEW CATHAY LIFESTYLE MALL REDEMPTION MOBILE APP
Offering a rewarding shopping experience, Cineleisure introduces the Cathay Lifestyle Mall Redemption Mobile App, which allows savvy shoppers to make redemptions seamlessly anywhere, anytime. Shoppers who spend a minimum amount at the mall simply have to take and submit a photo of their spending receipt through the app. Upon verification, they can redeem e-vouchers to be used at participating shops to enjoy a discount.
Questions & Answers
Q.What kind of design changes have been made to Cineleisure's interiors?
What kind of design changes have been made to Cineleisure's interiors?
The revamped Cineleisure now features interiors with concrete juxtaposed against rustic wood timber. It combines gritty accents and polished design, using warm earthy hues and cool steel palettes for a dynamic feel.
Q.Which of the new tenants are making their debut in Singapore?
Which of the new tenants are making their debut in Singapore?
The Alley Luxe and Amazing Castle are both making their debut in Singapore. The Alley Luxe is the first premium lifestyle café concept for The Alley, and Amazing Castle is the first of its kind in Singapore and Asia.
Q.What is the new Cathay Lifestyle Mall Redemption Mobile App designed to do?
What is the new Cathay Lifestyle Mall Redemption Mobile App designed to do?
The new mobile app allows shoppers to submit photos of their spending receipts to redeem e-vouchers. These vouchers can then be used at participating shops within the mall to receive discounts.
Q.What unique offering will The Alley Luxe have at its Cineleisure location?
What unique offering will The Alley Luxe have at its Cineleisure location?
The Cineleisure flagship store will feature The Alley Luxe, a premium lifestyle café concept. It will offer the brand’s finest beverages alongside European-inspired treats like croissants and cruffins.
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