CIMB bags ‘Best Retail Bank in Malaysia’ award
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CIMB Bank Bhd has won “Best Retail Bank in Malaysia” at the International Excellence in Retail Financial Services Awards Programme 2017 conferred by The Asian Banker.
CIMB’s Enhanced Virtual Assistant (EVA), the first chat-bot banking application in Asean, also won “Internet Banking Product of the Year” recently at a ceremony held in Tokyo.
CIMB group consumer banking chief executive officer Samir Gupta said the best retail bank award was reflective of its continuous efforts to deliver great customer experience, in line with today’s consumer expectations and also preference for online and mobile banking.
“This, coupled with CIMB’s strong Asean network, contributes to a seamless banking experience for over 12 million of our retail customers,” he said in a statement yesterday.
CIMB EVA, on the converse, is the epitome of banking made simpler, more secure and more convenient, he said.
“Customers can easily check their current or savings account balances, pay bills and perform mobile top-up through chat,” he said.
The Asian Banker’s International Excellence in Retail Financial Services Awards Programme is the most rigorous, prestigious and transparent awards programme for consumer banking in Asia-Pacific, Central Asia, West Asia and Africa.
Questions & Answers
Q.Which specific award did CIMB Bank Bhd receive?
Which specific award did CIMB Bank Bhd receive?
CIMB Bank Bhd was awarded the "Best Retail Bank in Malaysia" at The Asian Banker’s International Excellence in Retail Financial Services Awards Programme 2017. Their Enhanced Virtual Assistant (EVA) also won "Internet Banking Product of the Year".
Q.What is CIMB's Enhanced Virtual Assistant (EVA) and what are its main functions?
What is CIMB's Enhanced Virtual Assistant (EVA) and what are its main functions?
CIMB EVA is the first chatbot banking application in Asean. It allows customers to check account balances, pay bills, and perform mobile top-ups simply by using chat functionality, making banking easier and more convenient.
Q.What factors does Samir Gupta attribute to CIMB receiving the Best Retail Bank award?
What factors does Samir Gupta attribute to CIMB receiving the Best Retail Bank award?
Samir Gupta states that the award reflects CIMB's consistent efforts to provide excellent customer experiences, aligning with modern consumer preferences for online and mobile banking. This, combined with their strong Asean network, creates a smooth banking experience.
Q.How many retail customers does CIMB currently serve?
How many retail customers does CIMB currently serve?
CIMB currently serves over 12 million retail customers. This large customer base benefits from the bank's efforts to provide a smooth banking experience, supported by its strong Asean network and digital initiatives like EVA.
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