CIBN picks Irdeto for China DRM

China International Broadcasting Network (CIBN) has become the first Chinese customer for Irdeto Rights with China DRM Support.

CIBN is one of the seven broadcasting networks that is licensed to distribute over-the-top (OTT) content in China by The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China.

Irdeto will help establish CIBN as a frontrunner for premium content offerings, especially Hollywood content, through OTT distribution. This will also provide studios and content providers with greater confidence to enter the Chinese market.

“We are delighted to partner with Irdeto to integrate its China DRM solution to our OTT applications and set-top boxes (STBs), which will safeguard premium content on our network and platforms,” said Fu Qiang, deputy general manager of CIBN.

“We are confident that our collaboration with Irdeto will improve overall viewer experience for our customers and instill greater confidence for the studios and content providers to enter the Chinese market, which will in turn generate revenue growth for our paid OTT offerings,” said Fu.

By implementing Irdeto Rights with China DRM support, CIBN will be able to get the content protection they need in order to securely stream content to their customers, including premium content such as 4K and UHD.

The solution also allows CIBN to accelerate the release of content more efficiently, an essential component given the industry is evolving rapidly.

Operators and content owners will need to continually adapt and evolve with changing times to improve their content offerings and ensure a seamless user experience.