Chunghwa Telecom aims to add 2m 4G users in 2016
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Taiwan’s Chunghwa Telecom has set a target of attracting at least 2 million new 4G users this year to help maintain its market share.
The operator aims to boost its 4G subscriber base to up to 7 million in 2016. This would represent an annual growth rate of around 59% – which is lower than last year.
With this rate of growth the company would meet its target of having a 40% share of Taiwan’s 4G market, compared to 38% last year. IDC forecasts Taiwan’s total 4G user base could grow to reach 18 million this year.
To help improve 4G migration rates the company has established a marketing campaign involving popular Singaporean singer JJ Lin.
Chunghwa Telecom meanwhile has a capex budget for the year of around TW$30.6 billion ($944.5 million), which includes the recent purchase of 4.4 billion worth of equipment to enhance 4G coverage and capacity.
The operator aims to gradually phase out flate-rate packages for 4G services, having recently raised the minimum threshold to TW$1,100 per month.
Questions & Answers
Q.What is Chunghwa Telecom's target for its total 4G subscriber base by the end of 2016?
What is Chunghwa Telecom's target for its total 4G subscriber base by the end of 2016?
The operator aims to boost its 4G subscriber base to up to 7 million in 2016. This is expected to help the company maintain its market share within Taiwan's 4G market.
Q.How much capital expenditure has Chunghwa Telecom budgeted for the year?
How much capital expenditure has Chunghwa Telecom budgeted for the year?
Chunghwa Telecom has a capex budget for the year of around TW$30.6 billion, which equates to approximately $944.5 million. This includes a significant purchase of equipment to enhance its 4G network.
Q.What is the company doing to encourage more customers to switch to 4G services?
What is the company doing to encourage more customers to switch to 4G services?
To improve 4G migration rates, Chunghwa Telecom has launched a marketing campaign. This campaign features the popular Singaporean singer, JJ Lin, to attract new users.
Q.What is Chunghwa Telecom's strategy regarding flat-rate packages for 4G services?
What is Chunghwa Telecom's strategy regarding flat-rate packages for 4G services?
The operator intends to gradually phase out flat-rate packages for 4G services. They have recently raised the minimum threshold for these packages to TW$1,100 per month.
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