Chuk Chuk speeds up expansion plans with Central Retail

Kido Group-owned gelato and tea chain, Chuk Chuk, has joined hands with Central Retail to roll out between 300 and 400 stores in Go! malls and Tops Market supermarkets in Vietnam, as well as eyeing international expansion.

Chuk Chuk said it will open 10 stores across Central Retail’s shopping malls ahead of February. Under the partnership, the chain plans to expand its presence into Thailand and other Southeast Asian countries in the coming years.

The brand currently operates 10 brick-and-mortar stores across Ho Chi Minh City, with 40 stores scheduled to launch this month. Kido Group is to increase its store number to 1000 in the country by 2025 while expanding into international markets, including Thailand, China, and South Korea.

The partnership with Central Retail follows Chuk Chuk’s recent agreement with Son Kim Retail, under which its products will be sold across all GS25 locations in the country by the end of next year.

Founded last June, amid the Delta lockdown, Chuk Chuk marks Kido Group’s foray into the retail industry, directly competing with major local F&B players such as Starbucks, Trung Nguyen Legend and Phuc Long. The brand name was inspired by Thailand’s famous vehicle Tuk Tuk.