Skip to content
Fashion

Christopher Bailey takes final bow for Burberry at LFW

By Sarah Chen
1 min read
christopher bailey burberry
christopher bailey burberry
In this article (4)

Christopher Bailey has marked the end of his tenure at Burberry with a final, rainbow-themed collection unveiled at London Fashion Week over the weekend.

Bailey first joined Burberry in 2001 and has since been a driving force behind the brand’s revitalisation and success both as a high street retailer and wholesaler.

He is credited for transforming the once-struggling British label into a luxury powerhouse and the biggest drawcard in London Fashion Week.

He was promoted to the dual role of chief executive and chief creative officer in May 2014, a position he held for just over three years.

In July last year, he gave up his chief executive officer duties for Marco Gobbetti and transitioned into his current dual role of president and chief creative officer.

Bailey’s final collection for Burberry, which was unveiled on the second day of London Fashion Week on Saturday, featured a mix of styles from the past, present and future.

The rainbow was a central motif, with rainbow stripes woven into Burberry’s famous heritage check, a nod to the brand’s support for three LGBT charities and Bailey’s career as an openly-gay chief executive of a FTSE 100 company.

Questions & Answers

Q.

What roles did Christopher Bailey hold during his time at Burberry?

A.

Christopher Bailey initially held the dual role of chief executive and chief creative officer from May 2014. In July last year, he became president and chief creative officer after Marco Gobbetti took over as chief executive.

Q.

When did Christopher Bailey first join Burberry, and what is he credited for?

A.

Christopher Bailey joined Burberry in 2001. He is credited with transforming the British label from a struggling brand into a luxury powerhouse and revitalising its success as both a high street retailer and wholesaler.

Q.

What was the significance of the rainbow theme in Bailey's final collection?

A.

The rainbow theme was a central motif in his final collection, with stripes woven into the heritage check. This signified the brand's support for three LGBT charities and acknowledged Bailey's career as an openly-gay chief executive.

Reader pulse

What's your take on Bailey's Burberry legacy?

19,468 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready