Christian Dior opens its largest boutique in China

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Designed by American architect Peter Marino, the two-level store reflects the timeless elegance of Dior, with a double-layer glass façade that emulates the iconic “cannage” motif of the couture house. Inside, the refined atmosphere is enhanced by wall art and designer pieces, part of a curated selection of a dozen contemporary art pieces.
To celebrate the opening of the Dior Beijing China World flagship, the House presented its Spring-Summer 2016 collection at a runway show in a sumptuous blue-hued setting at the Phoenix Center. The show was attended by Christian Dior Couture CEO Sydney Toledano and A-list Chinese celebrities and artists.
Questions & Answers
Q.Which specific Christian Dior collection was showed at the opening event?
Which specific Christian Dior collection was showed at the opening event?
The House presented its Spring-Summer 2016 collection at a runway show to celebrate the opening of the Dior Beijing China World flagship boutique.
Q.Who designed the new Dior flagship boutique in Beijing?
Who designed the new Dior flagship boutique in Beijing?
The new two-level store was designed by American architect Peter Marino, incorporating a double-layer glass façade reflecting Dior's iconic 'cannage' motif.
Q.What kind of atmosphere does the new Beijing boutique aim to convey?
What kind of atmosphere does the new Beijing boutique aim to convey?
The boutique aims to reflect the timeless elegance of Dior through its design, and features a refined atmosphere enhanced by wall art and a curated selection of contemporary art pieces.
Q.How many Christian Dior stores were operating in China after this opening?
How many Christian Dior stores were operating in China after this opening?
After the opening of this flagship, Christian Dior had a network of over 20 stores in China, including the new Beijing boutique.
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