Chow Tai Fook profit rebounds as Mainland China focus pays off

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Hong Kong-listed Chow Tai Fook Jewellery Group Ltd reported a forecast-beating 108% jump in annual profit on Tuesday, thanks to one-off COVID-19 related rent concessions, an unrealised gain on gold loans and foreign exchange gains.
China’s largest jeweller by market value said net profit surged to HK$6.03 billion ($777 million) from HK$2.9 billion in fiscal 2020. That compared to a forecast of HK$5.23 billion profit by 14 analysts, Refinitiv SmartEstimate data showed.
It was the highest annual profit since 2014.
A COVID-19 related rent concession amounted to HK$127.6 million as compared to HK$16.2 million in fiscal 2020, while net foreign exchange gain amounted to HK$336.4 million against HK$234 million loss in a year ago period.
Revenue for the year to March 31 rose 23.6% to HK$70.16 billion from HK$56.75 billion a year earlier, driven by retail expansion amid improving consumer sentiment in mainland China and a softer gold price in the second half of the fiscal year.
“As we are optimistic about the mid- to long-term growth in the mainland China market, we will focus on our mainland China’s business development in the coming future,” Chairman Henry Cheng said in a statement to the Hong Kong Stock Exchange.
“We will continue our retail expansion strategy through penetrating into lower tier cities and leveraging franchisees’ local knowledge,” he added.
The retail network expanded to 4,591 point-of-sales (POS) by the end of March, with a net addition of 741 POS. The company plans to add at least 700 POS in mainland China in fiscal 2022 but may close 10-15 POS in Hong Kong and Macau.
Same-store sales surged 31.9% in mainland China but plunged 41.3% in Hong Kong and Macau as major border crossings remained closed during the period.
Questions & Answers
Q.What were the main factors contributing to Chow Tai Fook's significant increase in annual profit?
What were the main factors contributing to Chow Tai Fook's significant increase in annual profit?
The profit jump was primarily due to one-off COVID-19 related rent concessions, an unrealised gain on gold loans, and foreign exchange gains. Revenue also rose, driven by retail expansion and improved consumer sentiment in mainland China.
Q.What is Chow Tai Fook's strategy for retail expansion in the upcoming fiscal year?
What is Chow Tai Fook's strategy for retail expansion in the upcoming fiscal year?
The company plans to add at least 700 new points of sale in mainland China in fiscal 2022, focusing on lower-tier cities. However, they may close 10-15 points of sale in Hong Kong and Macau.
Q.How did sales performance differ between mainland China and Hong Kong/Macau?
How did sales performance differ between mainland China and Hong Kong/Macau?
Same-store sales surged by 31.9% in mainland China. In contrast, sales plunged by 41.3% in Hong Kong and Macau during the same period, mainly due to closed border crossings.
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