Chooks to Go plans Asian rollout
In this article (4)
The parent of Philippine chicken retailer Chooks to Go plans “a massive expansion” of its store network, at home and across Asia.
“Filipinos overseas will soon have access to their favourite food in the Philippines or wherever they are in the Asian region with the rollout of BAVI rotisserie stores overseas this year,” said Chooks to Go parent Bounty Agro Ventures Inc (BAVI) in a statement.
“As an industry leader, it is BAVI’s role to continue to growing its chicken commodity business, along with the massive expansion of its various brands of retail stores for freshly cooked products.”
BAVI currently operates a chain of 1000 Chooks to Go stores across the Philippines, selling fresh oven-roasted chickens and is expanding its portfolio of brands to attract more consumers. Maro, its newest, serves freshly cooked viands in CBDs and universities nationwide.
The company’s Reyal brand, which launched last year selling ‘butterfly cut’ chicken with honey garlic sauce, chili oil and garlic bits, expects to have 100 stores trading by the end of this year.
Uling Roasters now has 200 outlets.
In total, BAVI now operates more than 1300 stores across its brands, and sells about 100,000 chickens a day.
The company did not reveal how it would enter overseas markets, or which countries were at the top of the priority list.
Questions & Answers
Q.Which Asian countries are being targeted for the international expansion?
Which Asian countries are being targeted for the international expansion?
The article does not specify which countries are at the top of Bounty Agro Ventures Inc's priority list for its overseas expansion. It only broadly mentions the rollout will be 'across Asia' so Filipinos overseas can access their favourite food.
Q.How does BAVI plan to enter these overseas markets?
How does BAVI plan to enter these overseas markets?
The company did not reveal its strategy for entering overseas markets in the article. It only stated that the rollout of BAVI rotisserie stores overseas is planned for this year to cater to Filipinos in the Asian region.
Q.What is the total number of stores BAVI currently operates across all its brands?
What is the total number of stores BAVI currently operates across all its brands?
Bounty Agro Ventures Inc currently operates more than 1300 stores across its various brands. This includes 1000 Chooks to Go stores, 200 Uling Roasters outlets, and a projected 100 Reyal stores by year-end.