Chobani Australia unveils oat yoghurt range
In this article (5)
Chobani Australia has extended its non-dairy offering, adding a range of oat yoghurts to its suite of products.
According to a company statement, Chobani Australia recognised the growing ‘flexitarian’ market, and was motivated to provide these consumers with a greater variety of plant-based food options.
The company also saw this as an opportunity to diversify the dairy-free yoghurt category, “currently dominated by high fat, strong tasting coconut yoghurt options,” the statement reads.
The new oat yoghurt range follows Chobani’s entry into the dairy alternative market in 2021, when it launched its oat milk.
There are two sizes (150g and 500g) and five flavours in the new range: Strawberry, Mango, Blueberry, Vanilla and Natural.
The range is available in all Woolworths and Coles outlets, and soon to be in independent retailers.
Questions & Answers
Q.Why did Chobani Australia decide to launch an oat yoghurt range?
Why did Chobani Australia decide to launch an oat yoghurt range?
Chobani Australia recognised the expanding 'flexitarian' market, aiming to offer these consumers a wider selection of plant-based food options. The company also sought to diversify the dairy-free yoghurt category, which is currently dominated by high-fat, strong-tasting coconut yoghurt choices.
Q.What flavours and sizes are available in the new oat yoghurt range?
What flavours and sizes are available in the new oat yoghurt range?
The new range features five flavours: Strawberry, Mango, Blueberry, Vanilla, and Natural. These are available in two sizes, 150g and 500g, to cater to different consumer needs.
Q.When did Chobani first enter the dairy alternative market in Australia?
When did Chobani first enter the dairy alternative market in Australia?
Chobani first entered the dairy alternative market in Australia in 2021. This was when the company initially launched its oat milk product, preceding the introduction of the new oat yoghurt range.
Q.Where can customers purchase the new Chobani oat yoghurt range?
Where can customers purchase the new Chobani oat yoghurt range?
The new oat yoghurt range is currently available in all Woolworths and Coles outlets. It will also be distributed to independent retailers in the near future, expanding its accessibility to customers.
Reader pulse
Is Chobani's oat yoghurt launch a smart strategic move?
20,857 votes so far