Chloe opens new boutique at Changi Airport
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Chloe has partnered with Heinemann Asia Pacific to launch a new boutique in Changi Airport’s Terminal 2 transit area.
The launch, which marks Chloe’s first entry into Changi Airport and Heinemann’s return to Changi after an eight-year absence, includes a wide selection of products ranging from leather goods to shoes and accessories, as well as the Fall – Winter 23 collection.
According to the brand, the space is devoted to both Maison’s founder, Gaby Aghion, whose home of Egypt is mirrored in the warm desert palette, and to former creative director Gabriela Hearst – through earthy textured tones that remember her early years in Uruguay, South America.
“We are delighted to be back at Changi Airport, as the retail partner of a brand as desired and as committed to their values as Chloé,” said Heinemann Asia Pacific CEO Marvin von Plato.
Chloe collaborated with pre-loved clothes marketplace Vestiaire Collective and digital ID provider EON earlier this year to develop the Chloe Vertical, an innovative circular economy project with sustainability at its core.
Questions & Answers
Q.Which terminal in Changi Airport is the new Chloe boutique located in?
Which terminal in Changi Airport is the new Chloe boutique located in?
The new Chloe boutique is located in the Terminal 2 transit area of Changi Airport. This marks Chloe's first entry into Changi Airport, partnering with Heinemann Asia Pacific for the launch.
Q.What kind of products does the new Chloe boutique offer customers?
What kind of products does the new Chloe boutique offer customers?
The boutique offers a wide selection of products, including leather goods, shoes, and accessories. Customers can also find items from the brand's Fall, Winter 23 collection.
Q.How long has Heinemann Asia Pacific been absent from Changi Airport before this new partnership?
How long has Heinemann Asia Pacific been absent from Changi Airport before this new partnership?
Heinemann Asia Pacific is returning to Changi Airport after an eight-year absence. They are delighted to be back as the retail partner for Chloe, a brand committed to its values.
Q.What is the inspiration behind the design and aesthetic of the new Chloe boutique space?
What is the inspiration behind the design and aesthetic of the new Chloe boutique space?
The space is devoted to founder Gaby Aghion, with a warm desert palette reflecting her Egyptian home. It also honours former creative director Gabriela Hearst with earthy textured tones remembering her early years in Uruguay.