Chinese travel-case maker Ninetygo planning global expansion
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Chinese travel lifestyle brand Ninetygo is eyeing global expansion as more millennials and Gen Zers travel abroad.
As a brand owned by Anhui Korrun, the first Shenzhen Stock Exchange-listed domestic suitcase manufacturer in China, Ninetygo plans to further diversify its product lines and add new fashion elements into its designs as it races to catch up with other global players.
“Young consumers’ demand for travel products is no longer limited to being practical and functional – personal items are regarded as the manifestation of their life taste and joy,” said Anhui Korrun founder and chairman Fan Jinsong.
“Pushed by the fast-growing trend of globalization, more convenient visa access and transportation to other global destinations, the frequency of vacations abroad will keep rising.
“For the next step, we will continue to raise our research and development based on multi-dimensional scenes such as pre-trip storage, travel entertainment, business travel, parent-child amusement, and hotel sleep to further enrich our product lines.”
Ninetygo has just launched a new collection resulting from a collaboration with former Hermes designer Ludovic Alban. The new Ninetygo x L.a Nice series was launched in the Pompidou National Centre for Art and Culture in France, one of the world’s top art museums.
Questions & Answers
Q.What is driving Ninetygo's decision to expand globally?
What is driving Ninetygo's decision to expand globally?
The brand is pursuing global expansion because more millennials and Gen Zers are travelling internationally. This reflects a fast-growing trend of globalisation, including more convenient visa access and transportation to various global destinations, which is expected to increase vacation frequency.
Q.What is Ninetygo planning to do with its product lines?
What is Ninetygo planning to do with its product lines?
Ninetygo intends to diversify its product lines further and incorporate new fashion elements into its designs. The brand will also continue to boost research and development based on various travel scenarios, such as pre-trip storage, business travel, and family amusement, to enrich its offerings.
Q.Who owns the Ninetygo brand?
Who owns the Ninetygo brand?
Ninetygo is owned by Anhui Korrun, which is China's first Shenzhen Stock Exchange-listed domestic suitcase manufacturer. The company's founder and chairman is Fan Jinsong, who commented on young consumers' evolving demands for travel products beyond just practicality.
Q.Which notable collaboration has Ninetygo recently undertaken?
Which notable collaboration has Ninetygo recently undertaken?
Ninetygo recently launched a new collection in collaboration with former Hermes designer Ludovic Alban. This new 'Ninetygo x L.a Nice' series was unveiled at the Pompidou National Centre for Art and Culture in France, a prominent global art museum.
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