Chinese tea chain To Teapresso to expand overseas
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Chinese tea chain To Teapresso has opened its first store in Tsim Sha Tsui, Hong Kong. This launch is part of the company’s efforts to strengthen its global presence and expand into international markets.
The brand is known for combining Chinese tea with extraction techniques, creating a “Chinese Tea Latte” by blending the extracted tea with fresh milk. It currently operates 20 stores on the Mainland.
Teo Lv, founder and CEO of To Teapresso, said overseas expansion has always been part of the company’s plan since its launch.
“Hong Kong is an international trade hub, offering advantages and more opportunities for our business operations,” said Lv.
“The city’s unique blend of Eastern and Western cultures aligns well with To Teapresso’s brand essence, making Hong Kong our top choice for launching our overseas business.”
He added that the company plans to open more stores in Southeast Asia, Japan, Korea, and Australia within the next 18 months.
“The Hong Kong office currently focuses on international business in the Asia-Pacific region, including our expansion and operation in Hong Kong and Macau,” Lv concluded.
Questions & Answers
Q.Why did To Teapresso choose Hong Kong for its first overseas store?
Why did To Teapresso choose Hong Kong for its first overseas store?
To Teapresso chose Hong Kong because its international trade hub status offers business advantages and opportunities. The city's mix of Eastern and Western cultures also aligns with the brand's essence, making it a top choice for international launch.
Q.What is unique about To Teapresso's products?
What is unique about To Teapresso's products?
To Teapresso combines traditional Chinese tea with modern extraction techniques. Their signature product, the "Chinese Tea Latte," is created by blending this extracted tea with fresh milk, offering a unique flavour profile.
Q.How many stores does To Teapresso currently operate?
How many stores does To Teapresso currently operate?
To Teapresso currently operates 20 stores on the Chinese Mainland. The new Tsim Sha Tsui location in Hong Kong marks their first overseas venture as part of their global expansion strategy.
Q.Where does To Teapresso plan to expand next?
Where does To Teapresso plan to expand next?
To Teapresso plans to open more stores in Southeast Asia, Japan, Korea, and Australia within the next 18 months. Their Hong Kong office will manage expansion and operations in the Asia-Pacific region.
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