Chinese tea brand Nayuki opening in Japan
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Chinese fruit-based cheese tea brand Nayuki is making its debut in Japan, opening its first cafe in the Zero Gate shopping complex in Osaka.
The new 200sqm store features a teahouse experience similar to the brand’s locations in its home market, incorporating special details to match modern Japanese culture.
“As a brand dedicated to becoming the innovator and promoter of the tea culture, we wish to deliver an exceptional experience for the local residents, one that reflects our passion for creating unique tea-based drinks for tea lovers worldwide,“ said Nayuki founder Peng Xin.
The new outlet serves a wide range of tea drinks made by tea baristas as well as low oil and sugar-content soft-euro bakes.
Nayuki operates nearly 400 stores in China, ranging from 1200–11,000sqft in prime locations across the country and also has stores in Singapore.
Questions & Answers
Q.What kind of beverages and food items will Nayuki offer at its new Osaka location?
What kind of beverages and food items will Nayuki offer at its new Osaka location?
The new Osaka outlet will provide a diverse selection of tea drinks prepared by tea baristas. Also, customers can purchase low oil and sugar-content soft-euro baked goods at the cafe.
Q.How large is the new Nayuki store in Osaka compared to its typical Chinese locations?
How large is the new Nayuki store in Osaka compared to its typical Chinese locations?
The new Osaka store is 200 square metres, which is approximately 2,150 square feet. This falls within the typical range of Nayuki's Chinese stores, which vary from 1,200 to 11,000 square feet.
Q.Which other international market does Nayuki currently operate in?
Which other international market does Nayuki currently operate in?
Beyond its home market in China, Nayuki already has established stores in Singapore. The new opening in Osaka marks its debut in Japan as another international expansion.
Q.What is the brand's stated ambition for its tea offerings?
What is the brand's stated ambition for its tea offerings?
Nayuki's founder, Peng Xin, stated the brand is dedicated to being an innovator and promoter of tea culture. Their aim is to deliver unique tea-based drinks to tea lovers globally, offering an exceptional experience.
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