Chinese smartphones have 50 percent market share
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With Vietnamese phone brand Vsmart stopping production, Chinese smartphones grabbed a 50 percent market share in the second quarter of this year, according to Counterpoint Research.
Of five prominent Chinese brands, Xiaomi, Oppo and Vivo accounted for a 45 percent share, according to the global research firm that specialized in technology, media and telecom. South Korea’s Samsung from and the U.S.’s Apple account for another 44 percent.
Smartphone sales grew by 11 percent year-on-year in the second quarter. Pent-up demand and a new user base coming from the feature phone segment largely contributed to this growth, according to Counterpoint’s Monthly Vietnam Channel Share Tracker.
Samsung topped with a 37-percent share riding on the Galaxy M31, Galaxy A12 and Galaxy A02s.
Xiaomi was in second spot with 17 percent driven by the Redmi 9 and Note 10 series. OPPO and Vivo took third and fourth spots.
The OPPO A series was the volume driver for the brand and it was the Y series for Vivo. Apple continued to do well in Vietnam and became the fifth-largest brand in the market.
Six of the 10 best-selling smartphones at FPT Shop in the second quarter were Chinese, including Oppo the A15, Oppo Reno 5 and Vivo Y20.
5G-capable smartphones have a 14-percent share of the market, and it will grow as mwobile phone operators are gearing up to launch 5G services, according to Counterpoint.
Vietnam has already started 5G trials, with Viettel becoming the first company to do so.
Questions & Answers
Q.Which specific Chinese brands contributed most to the 50 percent market share?
Which specific Chinese brands contributed most to the 50 percent market share?
Xiaomi, Oppo, and Vivo together accounted for 45 percent of the market share. They are three of the five prominent Chinese brands mentioned in the report.
Q.What factors led to the 11 percent year-on-year growth in smartphone sales?
What factors led to the 11 percent year-on-year growth in smartphone sales?
The growth was largely due to pent-up demand and a new user base. These new users are coming from the feature phone segment, according to Counterpoint.
Q.Which phone models were particularly successful for Samsung and Xiaomi?
Which phone models were particularly successful for Samsung and Xiaomi?
Samsung's success was driven by its Galaxy M31, Galaxy A12, and Galaxy A02s models. Xiaomi's strong performance came from its Redmi 9 and Note 10 series.
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