Chinese luxury EV maker Zeekr enters Vietnam

Zeekr, Chinese conglomerate Geely’s premium electric vehicle brand, will be distributed in Vietnam by transport services provider Tasco.

Following an agreement signed Monday the EV maker joined the list of auto brands distributed by Tasco, which also includes Lynk & Co and Volvo, two other Geely subsidiaries.

Tasco has not disclosed when or which Zeekr models will be sold in the market, nor has it confirmed whether it will build charging infrastructure for Zeekr vehicles or outsource this to a third party.

Zeekr was established in 2021 and is positioned as a luxury EV manufacturer that focuses on driving assistance and safety technologies.

It targets high-end customers and competes in the premium EV segment, but offers competitive prices. It recently expanded to Europe, the Middle East and Southeast Asia.

The brand offers seven models in China, all based on Geely’s Sustainable Experience Architecture EV platform.

Zeekr vehicles sold in Vietnam will be imported from China, where the company has its only plant.

Other Chinese EV brands that have entered Vietnam within the last year include BYD and Lynk & Co.

Three others, Omoda, Jaecoo and Aion, are expected to launch in the fourth quarter.

VinFast, the only domestic producer, dominates the EV market in Vietnam with a wide range of products and the largest network of charging stations.