Chinese hot pot chain Haidilao to launch in the Philippines
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Haidilao, the largest hot pot restaurant chain in China, will open its first store in the Philippines next month, the Department of Trade and Industry (DTI) said Friday.
The DTI said Haidilao International Holding Ltd. would continue to open more restaurants within the year, creating at least 400 jobs. The DTI has yet to divulge further details, such as the number of stores and locations of Haidilao.
According to the agency, the expansion plans of Haidilao in the Philippines took two years.
The Philippine Trade and Investment Center in Hong Kong (PTIC-HK) and the restaurant chain owner started discussions on the latter’s plan in the first half of 2020.
PTIC in Hong Kong and Guangzhou both assisted Haidilao to open its first branch in the country.
In a virtual meeting with the Board of Investments (BOI) last month, Haidilao executives discussed the details of their operations here.
“The intention of Haidilao is to present a superior dining experience and offer quality food for Filipinos at a reasonable price. In addition, Haidilao intends to fuse the Filipino taste into its menu and integrate Filipino core values in its service,” the DTI said in a statement.
Haidilao was founded in 1994 in Sichuan, which is known for its extremely spicy food, particularly hot pot.
The company now has over 1,000 restaurants in China, Hong Kong, Macau, Singapore, Malaysia, Taiwan, Australia, United States, United Kingdom, Canada, Thailand, Indonesia, South Korea, and Japan among others.
Questions & Answers
Q.When will the first Haidilao restaurant open in the Philippines?
When will the first Haidilao restaurant open in the Philippines?
The Department of Trade and Industry (DTI) stated that Haidilao will open its first store in the Philippines next month. This marks the initial step in the Chinese hot pot chain's expansion into the country.
Q.How many jobs does Haidilao expect to create in the Philippines this year?
How many jobs does Haidilao expect to create in the Philippines this year?
Haidilao International Holding Ltd. Expects to create at least 400 jobs within the year as it continues to open more restaurants. The DTI confirmed this employment forecast for the new ventures.
Q.Which government bodies assisted Haidilao with its expansion into the Philippines?
Which government bodies assisted Haidilao with its expansion into the Philippines?
The Philippine Trade and Investment Center in Hong Kong (PTIC-HK) and Guangzhou both assisted Haidilao with opening its first branch. The DTI and the Board of Investments (BOI) were also involved in discussions.
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