Chinese baby products website Beidian gets Funding
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Chinese maternal and child-care social-shopping site Beidian has attracted RMB860 million (US$126 million) in funding from leading investment firms.
Hillhouse, Xiang He and Sequoia Capital are among the high-profile funders backing the social commerce enterprise. The online retailer focuses primarily on trading in mother and infant goods as well as other daily-use products.
Any user can trade on the Beidian platform to sell and receive commissions from sales, with the opportunity to connect directly with suppliers and receive support for their marketing and distribution.
The site has more than 50 million registered users, predominantly housewives, 20 per cent of whom are active on a monthly basis. More than 100 million purchases are processed on the site per business quarter.
Questions & Answers
Q.What kind of products does Beidian specialise in selling?
What kind of products does Beidian specialise in selling?
The online retailer primarily focuses on trading in mother and infant goods. It also offers a range of other daily-use products through its platform.
Q.How does Beidian's platform operate for its users?
How does Beidian's platform operate for its users?
Users can trade on the platform to sell products and earn commissions. They also have the chance to connect with suppliers directly and receive assistance with marketing and distribution.
Q.Who are the primary users of the Beidian platform?
Who are the primary users of the Beidian platform?
The platform has over 50 million registered users, with housewives making up the predominant demographic. Approximately 20 per cent of these users are active on a monthly basis.
Q.Which investment firms contributed to Beidian's recent funding round?
Which investment firms contributed to Beidian's recent funding round?
Leading investment firms, including Hillhouse, Xiang He and Sequoia Capital, are among the high-profile funders that have backed Beidian's social commerce enterprise.
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