China’s Xtep arrives in five more Indian cities
In this article (5)
Hong Kong activewear firm Xtep will open new locations in five Indian cities by the end of next year.
The firm launched in Bengaluru last year, going on to open stores in Chennai, Gurugram, and Thrissur (Kerala). It is expected to open its new locations in Hyderabad, Goa, Kochi, Pune, and Mysuru.
According to an Economic Times report, the brand’s local director Vijay Chowdhary said the firm will expand next year by “introducing products through a mix of exclusive and multi-brand outlets”.
Xtep India is preparing to “bring high-tech consumer sports technology and after that will invest in sports infrastructure after assessing the market demand”.
Xtep currently operates outlets in 20 countries
Questions & Answers
Q.Which specific Indian cities will Xtep expand into next year?
Which specific Indian cities will Xtep expand into next year?
Xtep plans to open new locations in Hyderabad, Goa, Kochi, Pune, and Mysuru. These five cities are part of their expansion strategy for the end of next year.
Q.What is Xtep's strategy for introducing products in India next year?
What is Xtep's strategy for introducing products in India next year?
The firm intends to introduce products through a combination of exclusive stores and multi-brand outlets. This approach will be used in its expansion next year.
Q.What is Xtep India's long-term plan after introducing high-tech products?
What is Xtep India's long-term plan after introducing high-tech products?
After bringing high-tech consumer sports technology to India, Xtep India plans to invest in sports infrastructure. This investment will be made after assessing market demand.
Q.In how many countries does Xtep currently operate its outlets?
In how many countries does Xtep currently operate its outlets?
Xtep currently operates its outlets in 20 countries globally. The article states this number in its concluding sentence before mentioning Fender.
Reader pulse
What does Xtep's India expansion signify?
17,671 votes so far