China’s Luckin Coffee worth $2 billion after just less than a year

In this article (5)
Fast-growing Chinese coffee chain Luckin Coffee is seeking a new round of funding which would value it at US$1.5–2 billion. Launched only this year, the company has already opened more than 1400 outlets in 21 mainland locations, its rapid growth based on its inexpensive delivery service concept and online ordering system. Luckin’s aggressive competitive strategy involves an IT-focused approach whereby all customers must purchase coffee via an app, with which they can then monitor brewing progress via livestream.
Its expansion has been backed by multiple investors, including Singapore’s GIC. It is currently seeking up to US$300 million in additional funding to continue its momentum.
Starbuck currently operates 3400 stores in China, which is its second-largest market worldwide. It intends to increase that number to 6000 stores within three years. The brand recently partnered with Alibaba to establish a coffee delivery service, foreshadowing Luckin’s own recently-signed partnership with Alibaba rival Tencent.
Some reports have suggested that Luckin may be in discussion with investment banks to launch an IPO overseas, most likely in either New York or Hong Kong.
Questions & Answers
Q.What is the basis for Luckin Coffee's rapid growth strategy?
What is the basis for Luckin Coffee's rapid growth strategy?
Its rapid growth is built on an inexpensive delivery service concept and an online ordering system. Customers must use an app to purchase coffee, which also allows them to monitor brewing progress via livestream.
Q.How many outlets has Luckin Coffee opened since launching this year?
How many outlets has Luckin Coffee opened since launching this year?
Since launching this year, Luckin Coffee has opened more than 1400 outlets. These stores are located across 21 different mainland locations in China.
Q.Which companies have backed Luckin Coffee's expansion efforts?
Which companies have backed Luckin Coffee's expansion efforts?
Multiple investors have supported Luckin Coffee's expansion. These include Singapore's GIC, and the company recently partnered with Alibaba rival Tencent for its services.
Q.How does Luckin Coffee's expansion compare to Starbucks' presence in China?
How does Luckin Coffee's expansion compare to Starbucks' presence in China?
Starbucks currently operates 3400 stores in China, which is its second-largest market. It plans to increase this to 6000 stores within three years, while Luckin has over 1400 outlets.
Reader pulse
Is Luckin Coffee's rapid expansion sustainable?
23,775 votes so far