China’s DJI Opens New Flagship Store in South Korea on March 12

DJI’s Inspire 1 drone can be fitted with the new Zenmuse XT thermal camera, making it see in the dark.(Photo : Sean Gallup/Getty Images)

Chinese aerial vehicle manufacturer DJI is preparing to open a new flagship retail store in western Seoul, South Korea on March 12 at 10 a.m. local time.

The new five-story store is DJI’s first overseas flagship retail store covering 870 square meter of space. It has various showroom areas for showcasing the company’s consumer products including the Phantom series of quadcopters, the Inspire series, and the Spreading Wings series, among others.

The store has an area where visitors can view videos and visual contents taken by the drones, as well as a customer experience zone where professional DJI pilots can perform demonstrations of the company’s products.

Additionally, the store in Seoul will also provide teaching programs and hands-on sessions with drone experts where people can learn how to safely operate drone technologies, according to a report by Yonhap News.

Manager of DJI Korea Moon Tae-hyun said, “With more and more people consuming video content on their mobile devices and the growing community of photographers and content creators, DJI sees Korea as a market with strong potential,”

“We want to provide a truly unique experience for anyone who walks into our new store. Whether you are a professional looking for the latest aerial-imaging equipment, or curious and looking for your first drone, you will get to experience our technology up close and in person.” Tae-hyun added.

The latest product by DJI is the Phantom 4 drone which costs $1,675 in the South Korean market. In the U.S., the new drone comes with a price tag of $1,399, available via DJI’s official website and exclusively on Apple’s online store.

DJI, the world’s leader in drone technology, opened its first flagship store back in its homeland in the city of Shenzhen. DJI was founded by Frank Wang in 2006. The company currently has divisions in China, Japan, North America and Europe.