Skip to content
Automotive

China November Auto Sales Surge 18% as Tax Cut Bolsters Demand

By Maria SantosChina
2 min read
1363591073 china cars1
1363591073 china cars1
In this article (6)

An unseasonably cold November and heavy smog prompted Chinese consumers to step up their vehicle purchases, driving automobile sales to their biggest gain in nine months and underlining the challenge the government faces in controlling air pollution.

SUVs continued to be the most popular choice last month, followed by minivans, while sedan sales fell, according to the China Passenger Car Association. Total retail sales of passenger vehicles rose 18 percent last month to 2.02 million, the fastest increase since February.

“Adverse weather conditions played a role in November’s strong sales showing,” according to the association in a presentation accompanying the sales statistics. “The unusual cold was followed by off-the-charts smog levels. Those with children are more inclined to buy cars, given the perception that the air inside a vehicle is cleaner.”

A correlation between auto sales and smog levels adds to the challenge that China faces in cleaning up its dirty air. A surge in car ownership in the past decade has been cited, together with coal-fired power plants, as leading contributors to air pollution, prompting the government to impose vehicle registration quotas in major cities and promote emission-free electric vehicles. Even so, the government slashed a purchase tax in October to protect economic growth after auto demand slowed in the first nine months.

Adverse weather conditions played a role in November’s strong sales showing,

“It is ironic that the smog is making people more interested to buy cars,” said Jochen Siebert, Shanghai-based managing director at JSC Automotive Consulting. “It’s funny but it’s logic that we probably won’t understand.”

Air Pollution

Thick smog covered Beijing and much of north China last month in what the official Xinhua News Agency labeled the worst period of air pollution this year, with levels of the most harmful PM2.5 particulates registering beyond what is considered hazardous to human health.

The smog has yet to abate. Beijing raised a red alert to warn of the dangers associated with extreme pollution levels Monday, the first time the alarm has been raised to its highest level since introduction of an emergency air-pollution response system in 2013. The warning prompted the city government to order schools and some factories to shut and about half of the cars off the roads.

Still, some analysts see the tax cut and discounts by automakers as the primary driver for November’s surge in sales. The government in October cut a 10 percent purchase tax by half for vehicles with engines with displacements that are 1.6 liters or smaller.

“I don’t believe pollution is a factor, as there was pollution in previous years,” said Yale Zhang, Shanghai-based managing director at Autoforesight Shanghai Co. “It’s the purchase tax cuts that made sales go up so much.”

Great Wall Motor Co., the country’s largest SUV maker, is benefiting from the resurgent demand. Sales of its sport utility vehicles, many of which qualify for the tax cut, surged 25 percent in November from a year earlier.

Questions & Answers

Q.

What types of vehicles saw increased demand in November, and which type experienced a decline?

A.

SUVs and minivans were the most popular choices last month. Conversely, sales of sedans experienced a decline during the same period, according to the China Passenger Car Association.

Q.

What specific measure did the government take in October to stimulate auto sales?

A.

The government slashed a purchase tax by half for vehicles with engines of 1.6 litres or smaller. This was a 10 percent tax that was reduced, aiming to protect economic growth.

Q.

Why do some analysts disagree that air pollution was a significant factor in November's sales increase?

A.

Some analysts believe pollution was not a factor, as it existed in previous years without causing such a surge. They attribute the rise primarily to the government's purchase tax cuts and automaker discounts.

Q.

Which specific vehicle manufacturer is noted as benefiting from the recent surge in demand?

A.

Great Wall Motor Co., the country's largest SUV maker, has benefited from the increased demand. Their sport utility vehicle sales rose 25 percent in November, many of which qualify for the tax cut.

Reader pulse

What's the main sales driver?

18,094 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready