Chimes Boutiques opens ‘world class’ flagship
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Chimes Boutiques has opened a new flagship store in its home town Davao city.
“I never imagined 12 years ago that we would be able to deliver a truly world-class experience to our humble shores,” observed Chimes Boutiques CEO and SVP of Felcris Group, Cindy Yap at the store’s unveiling.
Chimes was originally founded by the second generation siblings of the Yap family – founders of hypermarkets and convenience stores in Mindanao – who saw an opening for a channel selling luxury retail brands in Davao. With such a store, she figured, Mindanao’s well heeled would no longer have to travel to Manila, or overseas, for fine fashion.
“Change is a constant element in everyone’s life and [after 12 years] that moment came for us, as well. We decided to develop a selling strategy that would meet the wishes of our client – passionate travelers always on the lookout for something new,” she said.
The 37,000 sqft Governor Sales Street store was completely refurbished – all the way to the new logo – in a project led by retail designers Cyndi and Happy Fernandez of Moss Manila.
Chimes stocks more than 100 brands spanning beauty, accessories, ladies ready-to-wear, menswear, home and children. Among the labels: local brands Aranaz, Happy Skin, Rajo Laurel, Vania Romoff, Renegade Folk and Sunnies Studios.
Questions & Answers
Q.What is the primary reason Chimes Boutiques opened this new flagship store?
What is the primary reason Chimes Boutiques opened this new flagship store?
The new store aims to provide a luxury retail experience in Davao, preventing wealthy Mindanao residents from needing to travel to Manila or abroad for fine fashion. This aligns with their strategy to meet the desires of clients who are passionate travellers looking for new items.
Q.Who designed the new Chimes Boutiques flagship store?
Who designed the new Chimes Boutiques flagship store?
The refurbishment of the 37,000 sq ft Governor Sales Street store was a project spearheaded by retail designers Cyndi and Happy Fernandez. They are associated with Moss Manila and oversaw the store's transformation, including its new logo.
Q.What range of products and brands does the new Chimes Boutiques store offer?
What range of products and brands does the new Chimes Boutiques store offer?
The store stocks over 100 brands across various categories, including beauty, accessories, ladies ready-to-wear, menswear, home, and children's items. It features both international and local labels such as Aranaz, Happy Skin, and Rajo Laurel.
Q.Who founded Chimes Boutiques and what is their background?
Who founded Chimes Boutiques and what is their background?
Chimes Boutiques was founded by the second-generation siblings of the Yap family, who are also known for establishing hypermarkets and convenience stores in Mindanao. They identified a gap in the market for luxury retail brands in Davao.
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