Fashion
Chimes Boutiques has opened a new flagship store in its home town Davao city.
“I never imagined 12 years ago that we would be able to deliver a truly world-class experience to our humble shores,” observed Chimes Boutiques CEO and SVP of Felcris Group, Cindy Yap at the store’s unveiling.
Chimes was originally founded by the second generation siblings of the Yap family – founders of hypermarkets and convenience stores in Mindanao – who saw an opening for a channel selling luxury retail brands in Davao. With such a store, she figured, Mindanao’s well heeled would no longer have to travel to Manila, or overseas, for fine fashion.
“Change is a constant element in everyone’s life and [after 12 years] that moment came for us, as well. We decided to develop a selling strategy that would meet the wishes of our client – passionate travelers always on the lookout for something new,” she said.
The 37,000 sqft Governor Sales Street store was completely refurbished – all the way to the new logo – in a project led by retail designers Cyndi and Happy Fernandez of Moss Manila.
Chimes stocks more than 100 brands spanning beauty, accessories, ladies ready-to-wear, menswear, home and children. Among the labels: local brands Aranaz, Happy Skin, Rajo Laurel, Vania Romoff, Renegade Folk and Sunnies Studios.
