Chicken Cottage starts expansion rapidly
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Fast-food chain Chicken Cottage has opened its second outlet in Malaysia, in Taman Tun Dr Ismail (TTDI), taking its total to 90 stores worldwide.
Its first outlet in Malaysia was in Kuala Terengganu, with others to follow in Putrajaya and Johor soon, says the Menteri Besar of Terengganu, Datuk Seri Ahmad Razif Abd Rahman. Chicken Cottage is owned by a subsidiary of the state government’s investment arm Terengganu Inc.
Launched in the UK in 1994, the chain was taken over by Global Food Holdings, the Terengganu subsidiary, with a 70 per cent stake in 2014. It acquired full ownership in April last year.
Ahmad Razif says it would cost franchisees around RM1 million ($US258,500) to open an outlet in Malaysia, plus the company plans to open 250 Chicken Cottages internationally. Target countries include China, India, Singapore and Thailand. The brand has halal certification from religious departments in both Malaysia and abroad.
Meanwhile, Chicken Cottage Holdings chairman Datuk Wan Nawawi Wan Ismail says TTDI was chosen for the Klang Valley’s first outlet as the residential area borders Kuala Lumpur and Petaling Jaya, Selangor.
Questions & Answers
Q.Who currently owns the Chicken Cottage fast-food chain?
Who currently owns the Chicken Cottage fast-food chain?
Chicken Cottage is owned by Global Food Holdings, a subsidiary of Terengganu Inc, which is the investment arm of the Terengganu state government. They acquired full ownership of the chain in April last year.
Q.How much capital is typically required for a franchisee to open a new outlet in Malaysia?
How much capital is typically required for a franchisee to open a new outlet in Malaysia?
The Menteri Besar of Terengganu, Datuk Seri Ahmad Razif Abd Rahman, stated it would cost franchisees approximately RM1 million, which is equivalent to $US258,500, to open an outlet in Malaysia.
Q.Where does Chicken Cottage plan to expand internationally in the near future?
Where does Chicken Cottage plan to expand internationally in the near future?
The company aims to open 250 Chicken Cottages internationally. Target countries for this expansion include China, India, Singapore, and Thailand, as mentioned in the article.
Q.Why was Taman Tun Dr Ismail chosen for the first Klang Valley outlet?
Why was Taman Tun Dr Ismail chosen for the first Klang Valley outlet?
Chairman Datuk Wan Nawawi Wan Ismail explained that TTDI was selected because this residential area borders both Kuala Lumpur and Petaling Jaya in Selangor, offering a strategic location.
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