Chicco Singapore opening concept store
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Baby brand Chicco Singapore launches its first Southeast Asia concept store at Tanglin Mall this week.
It is also the largest Chicco store in Asia, covering 4400 sqft (408 sqm), it offers products that cater to the varied needs of children for every stage of their development.
In a bid to make the shopping experience easy, the Chicco concept store has a guided path with different product categories delineated by colour, icons and imagery.
The 58-year-old brand offers tiered pricing to ensure products are accessible to all shoppers. Chicco also has a homogenous pricing model, so shoppers in Singapore have similar prices to its stores in Europe for the same products.
To understand more about the needs of children during their early stages of development, Chicco has its own R&D centre, known as Osservatorio Chicco. The brand also guarantees the safety of its products.
Chicco was founded by Pietro Catelli in Como, Italy, in 1958 after the birth of his son Enrico, affectionately nicknamed Chicco. Twelve years earlier, Catelli had founded sales agency Artsana, which specialises in the production and distribution of products for venipuncture and medication.
Chicco now has a presence in 120 countries.
Questions & Answers
Q.What makes this new Chicco Singapore store different from its other outlets?
What makes this new Chicco Singapore store different from its other outlets?
This store is Chicco's first concept store in Southeast Asia. It is also the largest Chicco store in Asia, covering 4400 sqft, and features a guided shopping path with colour-coded product categories to enhance the experience.
Q.How does Chicco ensure its products are affordable and fairly priced for all customers?
How does Chicco ensure its products are affordable and fairly priced for all customers?
Chicco offers tiered pricing to ensure products are accessible to all shoppers. They also maintain a homogenous pricing model, meaning prices in Singapore are similar to those in its European stores for the same items.
Q.What is the purpose of Osservatorio Chicco?
What is the purpose of Osservatorio Chicco?
Osservatorio Chicco is the brand's own R&D centre. Its purpose is to understand more about the needs of children during their early stages of development, ensuring products are designed appropriately and safely.
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